What to look for when choosing the best keywords

Keywords are the thing that we always pay attention to. They are one of the aspects that shaped ASO. It is impossible to imagine what we would do without keywords. It’s only logical that choosing the right ones can be a problem.

Popular keyword search methods for ASO

Choosing the best keywords for your mobile app is a critical aspect of App Store Optimization (ASO). Here are some key steps and considerations to help you select the most effective keywords for your app:

Brainstorming. Start by brainstorming relevant keywords for your app. Think about the features, benefits, and problems your app addresses.
Understand Your Target Audience. Identify your target audience’s demographic and psychographic characteristics.
Keyword Research Tools. Utilize ASO keyword research tools like ASOMobile. These tools provide data on the volume of searches for specific keywords, their competition level, and their difficulty ranking.
Competitor Analysis. Analyze the keywords used by your competitors in their app titles, descriptions, and tags. This can help you identify relevant keywords with high search volume.
Social Media. Monitor social networks like Twitter, Instagram, and Facebook for relevant hashtags related to your app or its category.

These methods are what we need to find proper keywords and use them effectively.

Types of Data for Keyword Research

The data is everything when you try to choose keywords. This process cannot be random, and we know that. Analyzing every bit of data can be tiresome and unnecessary. Here, we gathered types of data that we always need to consider.

App store search data. Review the search terms users use to find apps similar to yours. Utilize ASO tools to analyze this data and identify high-volume, low-competition keywords.
Competitor Analysis. Examine your competitors’ app metadata to discover relevant keywords you might have overlooked.
Keyword Difficulty. Assess the difficulty level of each keyword, considering factors like search volume, competition, and other metrics. High-traffic, low-competition keywords are the most valuable.
Relevance. Ensure the selected keywords accurately describe your app’s content and features. Using irrelevant keywords can lead to low-quality downloads and poor user engagement.

Using these data points, you can select the best keywords for your mobile app, optimizing your ASO strategy for maximum visibility and user engagement.

Sum up

Optimizing your app for keywords is an ongoing process that requires continuous monitoring and adjustments to improve your app’s visibility and ranking in app store search results. Regularly analyze your competitive field, update your semantic core, optimize your app’s title and description, and maintain relevance in your keyword selection. Test and refine your strategy over time to stay competitive in the app marketplace.

We have a beautiful article here if you want more of a deep dive into this topic.