You can find a few websites and web apps on the internet where you may have come across information that has no business value, and the most typical reason is that they lack in-app chat functionality. Such websites can only be used as online brochures because if customers find something interesting or have difficulty ordering from the web app because there is no in-app chat, they will leave the site abruptly since they do not have time to call your listed number and wait for a customer service representative to connect.

The world around us has been transformed into a digital world, and it is continually evolving, persuading us to conform. You may assume that you can survive on the backs of your loyal customers and your web app or website primarily serves an online presence. However, what if your same loyal customers begin to compare your services to those of your competitors who have implemented an in-app chat feature? This will undoubtedly harm your brand image.

When a wave is coming at you, you can’t defend yourself; all you can do is take advantage of the unstoppable flow or force.

What is In-app chat?

In-app chat is a feature that serves as a conduit or tool for communication between a user or a customer and a company representative.

Business owners shouldn’t be concerned that in-app chat will be complicated; all of the popular chat APIs offer a seamless UI that will be more user-friendly than social chat apps like Facebook Messenger and WhatsApp.

There are two ways to build in-app chat either you can instruct your developer’s team or hire a developers team to build it or opt for a popular chat API that comes with many features like texting, audio/ video calling, file sharing, etc., that will help your team to engage your customers seamlessly.

In-app messaging uses asynchronous communication which means sending a message without expecting a prompt reply. You and the other person on the other end do not have to be conversing at the same moment. New messages are delivered to them, and the conversation history is saved.

Advantages of In-app chat

The following are some of the advantages of in-app chat that you might be interested in:

Customer engagement & retention

As initially said, with in-app chat, your team will be in a better position to respond to user inquiries, allowing you to retain customers.

The chat begins with the customer providing information such as the type of issue, their name, purchase date, and so on, which assists your concerned team in resolving the issue. As a result of this process, you won’t need to supply a toll-free number, and your team will be able to manage international customers.

Seamless communication

The features that attempt to improve the conversation are enabled through in-app chat. As a result, not only is it easier for your team to reach out to customers, but it’s also easy for customers to communicate their problems, increasing your business potential. Customers don’t have to repeat information, and agents don’t have to go between apps or browsers because their data is accessible to the agents. Rest assured that your growing daily traffic and engaged users will be kept secure and provided with features that will improve their user experience.

Customizable option

The in-app chat functionality must appear as an extension of your app, it shouldn’t deviate in appearance in any sense. In the context of chat APIs, not every chat API makes it easy to customize it to your requirements. As a result, chat APIs that can be adjusted to match your individual needs, such as adding a few critical features, removing unnecessary functions, altering the UI, font or size, colors, and so on, are preferable.

Brand awareness

Small-scale businesses and startups frequently make the error of deploying mediocre or inept in-app chat or deploying subpar chat APIs, resulting in a negative impact on their brand image. A good in-app conversation can help you raise brand awareness; for example, some businesses use the chat to advertise their products or services. The easier it is for customers to communicate, the more new customers can be acquired while existing ones are kept engaged.

Secure Platform

Popular chat apps such as Troop Messenger adheres to world-class security standards, which persuaded the defense to choose them. Troop Messenger works with a policy of offering a safe platform to its clients, which is why it is deployed as a self-hosted chat and used by Defense agencies, Government offices, political parties, corporate companies, healthcare units, and other organizations. As a result, if you use such a tool’s chat APIs, you give your team and clients a safe and secure platform where their data is protected.

Conclusion

In-app messaging is useful for all the companies that enhance their users’ experience interaction and offer standard customer service within their application, preserving the data. Be advised to opt for popular tool chat APIs since they are already applied and proven will save your money and time.