Events have become the need of the hour, especially when brands are going global and creating an international presence has become a thing. Events are now the one-stop solution for brands to reach their target audience, no matter which part of the world they come from.
That’s because events can be accessed from anywhere. All your audience needs is a smartphone or a PC and an internet connection. Now, with so many event platforms evolving, the competition has grown higher.
Not to mention an event organizer’s constant struggle to keep their audience hooked throughout the event so that they don’t get distracted and drift away.
So, what can an event organizer do to create an engaging event? We would put our bid on a social wall!
What Is A Social Wall?
A social media wall is an engagement tool that enables event organizers to add the element of “social” in their events. As a user, you can connect your social wall with any of your preferred social media platforms via hashtags, handles, mentions, etc., and collect all your desired content in a unified feed. Many social wall tools also offer moderation features to filter out irrelevant content so that you can show your audience what’s more relevant.
The best part about a social wall is that it is responsive, and it updates in real-time so that you can offer your audience a live social media wall to gamify your event. With a social wall, you can run on-site social media campaigns to keep your audience engaged.
Many social wall tools also come with performance analytics that help you to track the performance of the social wall in events. It opens up many opportunities for you as an organizer.
Wondering how? Keep reading to find out how to use a social wall in events.
How To Use A Social Wall In Events?
Run Hashtag Campaigns
Hashtag campaigns are a common strategy among event organizers to engage their audience. Now, you can take your event’s hashtag campaign to a different level by using the social wall to increase its visibility.
Make sure to use a hashtag that is unique and memorable for your audience. Your audience will be able to see their posts on the social wall in real-time, which will create more excitement among them.
Organize Polls And Questionnaires
Platforms like Twitter and Instagram allow users to create polls and questionnaires. You can do the same to increase the gamification at your event and increase the attendees’ participation.
Display these polls on the social wall that you are displaying in your event. It is a great strategy to increase audience participation and encourage engagement activities at your event.
Turn your social wall into a safe forum for your event attendees to share their opinions about the ongoing discussions at your event. You can ask them to tag you or use your event’s hashtag and share their opinions.
It would be ideal for Twitter as users are always ready to share their opinions on Twitter. It will improve your event’s Twitter presence and gather more audience for future events.
Showcase A Social Media Ticker
A social media ticker is a form of a social wall, but that looks like a ticker. The social ticker can run right below your ongoing event as a horizontal ticker where your social media content can run from left to right.
The idea is to leverage social media into your event without interrupting the ongoing live stream.
Display Sponsored Content
Sponsors are an important part of any event. They help organizers to create better experiences for the audience. Your sponsors also expect that when they are sponsoring you, they receive some return on investment. Using a social wall can ensure this. Display your sponsors’ content on the social wall to increase their visibility.
Social wall also offers in-depth analytics. These analytics help you to track the performance of the social wall in the event. This can be a great way to show your sponsors the ROI in numbers. With the social wall’s performance, your sponsors will always be ready to sponsor you.
Let’s Call It A Wrap!
Now that we have reached the end of this blog, we hope that you have a better understanding of social walls. Also, how they can be the perfect tool to boost your event’s engagement. All you need is to know how you can use it strategically in your event.
So, what are you waiting for? We just gave you some of the most result-driven strategies. So, what’s stopping you? Leverage the social wall in your event already!
