We are always in need of stories. But today, more than ever, we require them. How can we make training more interesting? Given the uncertainty and uneasiness, how do we keep people engaged while living in front of screens and participating in distant meetings? The magic of visual storytelling ensures that things remain new, fresh, relatable, and engaging. The ideal approach to training others is to tell a tale, yet we seldom really learn how to communicate our thoughts in this way when we learn about training. People who make a livelihood training others require an inspirational and exciting tale to entice pupils to stay on the video conference for more information.
Apart from training, visual storytelling may be used for various commercial purposes, from improving marketing activities to moving through the sales cycle and beyond. Using the power of pictures to tell tales is a terrific method to reinforce a message and increase audience engagement.
The Types Of Storytelling Used In Corporate Training
Visual Storytelling
Your tale will be more unforgettable if you start by drawing out the narrative you want to convey. Sketches and visual storytelling allow you to access the unexpectedly tremendous and deep thoughts currently circulating in your mind. Let us say you have no idea where to begin or how to draw. You can use a tool to assist you in thinking and one that’s really simple to use. It’s a million times better and more powerful than words on a page.
Verbal Storytelling
Listening to a straightforward narrative aligns the minds of your listeners. It establishes a connection. When you hear a tale cortisol, dopamine, and oxytocin, the chemical equivalents of memories, emotional responses, and empathy are released. It will provide the ideal level of knowledge to fascinate a confused and overloaded audience. Also, choose a structure that allows you to share your tale in a follow-up email.
How Can You Use Visual Storytelling In Corporate Training?
Stories allow us to emotionally connect to the story in a relatable and meaningful way. They are attractive, simple to recall, and appealing to a wide range of learners. Their application can help to simplify a complicated subject. They can be effective in bringing about change. We can utilize the story as a thread to arrange material that can provide structured learning in the context of business training.
A narrative may not always be able to tie all components of the training together. Storytelling can be used in these situations to connect the principal elements and guide the learner through the learning path. This narrative scaffolding may have expanded out to other aspects of the training.
We harness the strengths of two aspects when employing storytelling or story-based learning in business training:
- Storytelling’s engaging tale
- Principles of innovative Instructional Design
We can create a cohesive information structure that gives an immersive learning experience by adequately combining these two parts.
Typical corporate training storytelling might have the following elements:
- A starting point
- A point in the midst
- A conclusion
We can also build sub-plots based on the complexity of the information that needs to be processed. The student is guided through the learning route by the story, which serves as an anchor for the knowledge nuggets. It keeps the student hooked to the screen, piques their interest, and helps them internalize the knowledge for the application.
Edward Miller, the Founder of Edward Elementary, who is also an Illustrator and Product Designer, suggests that we look at stories as primary tools of learning and teaching. The stories are essentially repositories of our lore and legends, bringing order into our confusing world. We all use stories throughout our daily routine to pass along data, insights, memories, or common-sense advice.
Corporate training platform that uses a visual storytelling approach increases retention and memory, resulting in a memorable and sticky learning experience. This approach can be used in corporate training to accomplish specific learning objectives as a strategic learning tool.
Creating Visual Storytelling To Make Corporate Training Engaging
- Create a context that students can relate to.
- Connect learners to the content in a meaningful way.
- Encourage people to take action.
- Add a dash of interest to text that is otherwise dull or difficult to understand.
- Improve recollection and retention by facilitating higher recall and retention.
However, the impact that storytelling as a learning technique can have on corporate training is dependent on the narrative chosen. The story should accurately reflect the subject and give a useful and realistic learning experience.
While we’ve already discussed the value of visual storytelling in corporate training, here are the ways we use a story-based learning strategy to help our customers achieve their goals:
- Stories can be utilized to induce attitudinal change because they help learners connect emotionally to the subject.
- They can be used to draw attention to specific details. As a result, they can be used to raise awareness about specific topics among students.
- They can be used to make a complicated subject easier to understand.
- They can also be utilized to transform an abstract topic into something more relevant and understandable.
- They can be used to motivate others to take the desired action.
- They can be used to help students comprehend the implications of their decisions and to help them make better decisions in the future.
Which Types Of Corporate Training Can Make The Best Use Of Visual Storytelling?
Onboarding and Induction Training
Induction training can be delivered as an interesting story in which a new-joiner character explores various sections of a gallery. The gallery might include information on the company’s history, mission, vision, values, products, policies, and procedures, among other things.
Business Skills Training
Skills training can be based on a scenario in which the learner is tasked with investigating a data breach at a fictional company. To get to the office, the student may be required to visit numerous sites where he or she would be taught about various parts of software asset management. The learner may be required to interact with various characters who are knowledgeable about the procedure. Read more: Corporate learning
Product Training
You can educate salespeople on a new product line. We can utilize real-life consumer tales to help learners understand which elements are relevant to each consumer profile. These consumer stories make learning more entertaining and powerful, preparing students to answer client questions and effectively position products for each profile.
Simulation of an Application
You can utilize a robotic process automation tool here and describe how it can assist businesses with automation. Use the example of a process automation expert who has been appointed by a company’s CEO. The expert may walk through several divisions of the organization to apply the tool and teach the tool’s use in situations while doing so.
Soft Skills Training
We can use an on-screen narrator to create context and a linking story for this training on spotting development potential in employees. Real-life situations and simulations on how a corporation helps its managers recognize potential and the steps managers may take for success may be used by the narrator to drive learning.
Conclusion
As you may have noticed, storytelling is an excellent learning tool that can be applied to a variety of business training needs. A good story sticks with us, and a compelling narrative can help us change our minds.
