If you want your site to get more and more traffic then you can use an affordable and effective channel known as social media. For reaching a massive audience this medium is excellent. Today social media has a large number of users that are 2.7 billion-plus. Now I am going to give you top tips to get traffic from social media platforms.
1.Use visuals to attract your audience – It can be very helpful to you to create first impressions. As compared to text posts, pictures can engage 650 % more users on posts of social media and this report has been given by the 2013 Index of Adobe’s Q4. In order to convince the users to buy something, the visual content can play a very good role. A lot of people will try to purchase from you after seeing a demo or video of the product on your site.
Use Instagram
On Instagram, you can put videos and photos for driving more web traffic. The competition is very high on this platform because sharing a lot of videos and photos of nearly 80 million is possible on this platform. If you want to tell the story about your product on Instagram then you need to use those visuals that are the best and these visuals should have the following things:
- Photography of high level
- Layouts that are well designed
- Colors that are vibrant
2.Find ways to share your content with great ease – If your site is mobile friendly then it is more likely to benefit your business. It has been found that people who use mobile devices spend more time on social media. Instead of using desktops, people use mobile phones to read a big part of the news content (nearly 40 %). Reading and sharing the content on a mobile phone is very easy.
Use buttons and plugins of social media
If you will use plugins of social media then sharing your content will become easy for readers. “Click to Tweet” is a popular plugin that will help in highlighting the content’s various parts and sharing them too.
Along with this using mobile-friendly social media buttons on your web page will be very helpful to you. Optimization of these buttons will make your web page easily accessible to readers.
If you want to know that on your blog where users click mostly then use the SumoMe plugin. With this, you can easily understand that on your web page where you can use social share buttons.
3.Make improvements in your SEO – Sometimes it becomes necessary for you to make improvements in your practices of SEO as this will help in correct and effective sharing of your content by the users. There are multiple benefits of doing this like:
- You will get more traffic on social media
- Reaching your target audience and connecting with them will become easy for you
- The domain and authority of brand will become strong
- Your leads and sales will grow
- Your online visibility will improve
When on Bing and Google (popular search engines) you will optimize content then this will help in bolstering your social traffic.
4.Try to identify whether your audience takes interest in your content – The possibility of your content being seen by the people on social media increases if you consistently publish content on social media. Suppose you see a rise in your traffic on social media then also you don’t have to skip posting but post regularly. To build traffic on social media in an effective manner you need to post daily.
If you want to know how much content you have to post regularly then you can take the help of some tools like Union Metrics and Constant Contact. These tools will help you in knowing that:
- Weekly posting 2-5 times on LinkedIn is necessary
- Daily posting 1.5 times on Instagram is necessary
- Daily tweeting around 5 times on Twitter is necessary
- Weekly posting 3-10 times on Facebook is necessary
5.Perform competitor research – A marketing strategy of researching your competitors will be very helpful to you. Similarly, the social strategy that you use also needs to include competitor research. If you want to know the difference between the responses that your competitors get from the audience and the responses that you get from similar audiences then Social media competitive analysis can help you in knowing this. On that basis, you can develop your strategy without copying your competitors.
When performing competitors’ research, you need to get information about a number of things like:
- Whether they are publishing quotes, videos or images (content type)
- Whether they give any response to the comments of their audience
- The social channels on which they get maximum engagement
- Timing of those posts that are successful
If you want to manage your account on social media or create content on it then Social Media Consulting Services can help you a lot.
