What Is Franchise SEO?
Franchise SEO is the process of optimizing a franchise website for organic search. This includes improving the website’s architecture, on-page optimization, link building, and social media marketing.
A well-optimized franchise website will improve the visibility of the brand online and generate more leads from potential customers. Franchise SEO can also help to improve the website’s ranking in search engine results pages (SERPs).
How Is Franchise SEO Different From Other Types of SEO?
It differs from other types of SEO in that there are no links to be gained and the keywords and phrases that you focus on will need to be relevant to both your site and your target market.
Key Factors for Franchise SEO
Once you have decided upon the primary keywords that are relevant to your site, it is important to do some research on each of these in order to determine which ones are more competitive and will require a great deal of work to rank for them. You can also do some research on what other franchise businesses are ranking for and try to target some of the same keywords, as this will help to increase your chances of ranking higher.
Once you have targeted your keywords, it is then important to focus on optimizing your website for them. This includes the use of both the keyword itself and related phrases throughout your site, as well as throughout the title tags, meta descriptions, and URLs. You should aim to be as specific as possible with these in order to draw more relevant traffic.
Once you have focused on optimizing your website for its primary keywords, it is then important to focus on linking strategies so that you can build up the authority of your site. You should aim to build links from other authority sites in your industry, as well as articles that are published on authority websites, and directories.
Focusing on content marketing is another effective strategy for franchise SEO success. This includes the use of both blog posts and newsletters which will help to draw in natural links from other authority sites within your industry.
In order to have a successful franchise SEO campaign, you will need to focus on strategies for acquiring both high-quality and high-authority incoming links.
Schema markup is a relatively new form of semantic coding that allows search engines to understand the content of a website more accurately. You can use schema markup to help improve your site’s visibility and click-through rates in the search engine results pages.
9 Franchise SEO Strategies to Follow
Over the past few years, I’ve had more than a dozen franchise industry clients ask me to help them with their search engine optimization. Many of these clients are looking for ways to improve their organic search traffic, and some are looking for help recovering from a penalty.
I’ve written about SEO for franchises before, but I wanted to put together a more comprehensive guide that covers the most important strategies. So, if you’re looking to improve your franchise SEO efforts, or you’re just getting started, here are the strategies you need to know.
1. Target long-tail keywords.
One of the best things about franchise SEO is that you can target long-tail keywords and get traffic from people who are specifically interested in what you have to offer. Long-tail keywords are phrases that are 3 or more words long, and they account for about 70% of all search traffic.
So, how do you target long-tail keywords? There are a few different ways. You can use keyword research tools like Google AdWords Keyword Planner or Moz’s Keyword Explorer to find keywords that are relevant to your business. You can also use Google Autocomplete to find long-tail keywords that people are searching for.
2. Optimize your website for local search.
If you’re targeting a specific geographic market, you’ll want to make sure that your website is optimized for local search. There are a few things you can do to optimize your website for local search, including adding location pages, adding your address and phone number to the footer, and setting up a Google My Business account.
3. Optimize your titles and descriptions for organic search.
When it comes to SEO, there’s one thing you need to keep in mind: HTML tags are important. You can use them to tell search engines what your website is about, and how relevant it is to certain keywords.
The most important HTML tags for franchise SEO are the title tag and the Meta description tag. The title tag is the text that appears in the tab of your browser, and the Meta description is the text that appears below your website’s link in search engine results pages.
You should use both of these tags to target long-tail keywords and let people know what you’re offering.
4. Optimize your URLs for organic search.
The URLs on your website are also important because they tell search engines what a page is about. You need to make sure that your URLs are keyword-rich and relevant to the page they’re linking to.
5. Publish high-quality content.
One of the most important things you can do for your franchise SEO efforts is to publish high-quality content. This content should be relevant to your target audience, and it should offer value to them.
You can publish this content on your website, or you can share it on social media. You can also syndicate it on other websites. Just make sure that you include a link back to your website so that you get credit for the traffic.
6. Get involved in the franchise community.
Another great way to improve your franchise SEO efforts is to get involved in the franchise community. There are a few different ways you can do this, including joining forums and discussion boards, attending industry events, and publishing guest posts on other websites.
7. Use keywords in your anchor text.
Anchor text is the text you use to hyperlink to other pages on your website. It’s also an important SEO ranking factor, because it tells search engines what your website is about.
You should use keywords in your anchor text whenever possible. Just make sure that the link you’re creating is relevant to both pages, and that you don’t overuse your anchor text.
8. Optimize for mobile searchers.
The way people search is changing, and you need to make sure that your franchise SEO efforts are keeping up. Mobile internet usage has officially surpassed desktop internet usage, so it’s important to optimize for mobile searchers.
To do this, you should make sure that your website loads quickly on mobile devices (don’t use pop-ups), include relevant keywords in your copy, and display images on all pages.
9. Build backlinks.
Last but not least, you need to build backlinks to your franchise website to improve your SEO efforts. You can use Disavow Links, or you can create links by guest posting on other websites and including a link to your website in the bio.
Professional SEO services are an important part of any online marketing strategy, and it’s especially important for franchises. By following these nine tips, you can improve your franchise SEO efforts and get more traffic to your website.