The number of internet users increases with the growth in digitalization. Globally, there were 1,023 million internet users in 2005 which increased to 2,954 million in 2015 and 4,119 million in 2019. This led to a switch in the medium of entertainment. Television subscribers have stepped-up their medium of entertainment by using the internet to stream the television shows they love to watch. This gave birth to IPTV. In this article, we are going to discuss the advantages of IPTV app development.
What is IPTV?
IPTV stands for Internet Protocol Television. A person can use IPTV to stream television shows using the internet to view on smart TV, laptop, desktop or mobile phones. Traditional television used radio waves or fiber-optic cable to watch television shows on the TV set. Globally, there are 307 million IPTV users.
Market trends and statistics of IPTV app development industry
An increase in the use of the internet has brought a shift in the way people consume information and entertainment. There is a transformation in network architecture and communication technology that has led to the birth of IPTV. Streaming television shows anywhere, anytime and on any device has given people the freedom to schedule their entertainment time based on their life schedule and not the other way round as was the case with traditional television. Globally, IPTV generated a revenue of USD 50.9 billion in 2021 and is expected to reach USD 115.2 billion in 2026.
Advantages to develop an IPTV app for your video streaming business
No set-up is needed
IPTV platform providers use the pre-existing networks to transmit the data to the device using which the viewer streams television shows. This makes it a low investment business for the business owners to create OTT app. Your audience will only have to pay for your services of streaming the TV content and not on a one-time set-up cost that they would incur in traditional TV.
Deliver content on any device and from any region
Internet has opened the geographical doors to stream content across the globe seamlessly. You can use IPTV platform providers for your business and use VPN to access content from different regions to stream it to your users. This will drastically increase your user base as they will get more options and content to choose from and watch.
Facilitates delivery of personalized content
Personalization and customization are key to the success of any business online today. When you create your own IPTV app, you can personalize the user experience for individual users. This can be done by using browsing history on the IPTV app to personalize the recommendations. When your users get to see more of the content they like, they are likely to spend more time on your IPTV app.
No dearth of content to stream on your IPTV app
You can stream pre-recorded videos, tutorials or live streams. With millions of content creators across the globe, there is no dearth of quality content that you can add onto your IPTV library. You can constantly add new content and categorize it on your platform to keep your users engaged, thereby increasing the average watch-time of your users.
Security is the responsibility of every business owner on the internet. Businesses should protect the content on their platform and the data of their users. IPTV platform providers offer end-to-end AES encryption and stringent access, which means the data on your IPTV app will be secure. From your IPTV app dashboard, you will have access to track stream recording of your users, their behavior and lock screens.
You can charge your IPTV subscribers in a pay-per-view model. In this, users will be able to access any content on your platform and pay for the number of times they watch each content piece. This increases the number of subscribers and viewers on your IPTV platform.
Revenue from advertisements
Advertisement is one of the revenue streams that you can create in your white-label IPTV app. Your can create your own IPTV network and deploy customized apps to generate revenue from ads. You can place ads based on the demographics and other metrics to target the right audience.
Revenue from premium subscription to access IPTV content
You can charge your users monthly, quarterly or annually for them to access your IPTV content. You can create multiple subscription models based on the content of your IPTV app and the demographics you are targeting.
Media broadcasting method
IPTV platforms notify their subscribers on the schedule of repeat telecasts and live streaming. This way, the subscribers can choose when they want to watch a particular content that is being streamed on the IPTV app.
Now that you know the myriad benefits of running an IPTV business, what are you waiting for? Encash on the boom in the IPTV industry by utilizing the best IPTV solution in the market to launch your IPTV app. Building your IPTV app from scratch would mean working on the encoding, encryption, storage and a million other things and testing all of it before you launch in the market. The best way to do this is to use an IPTV solution that has laid it all out for you so you can focus on building a thriving IPTV business.