Introduction:
With over a billion monthly users and 25 million business profiles, Instagram has quickly risen to the ranks of the most popular social networking sites. You need an effective Instagram advertising plan to enhance your business growth and achieve incredible reach on Instagram.
Important Instagram Metrics for Advertisers
- Approximately 70% of Instagram users who purchase online do so because of the platform’s usefulness for discovering new products.
- About a third (33%) of Instagram’s top-performing Stories come from companies.
- Instagram has 1.16 billion potential users for advertising.
- With over 2.54 billion monthly active users, the Facebook app family is the most popular in the world (Messenger, Instagram, and WhatsApp). That opens the door for a larger cross-platform paid audience.
In 2020, Instagram users spent an average of 30 minutes per day using the app, a rise of 4 minutes from 2019. In 2020, the platform had a 17.0% increase in popularity among users in Western Europe. Reasons for this include more internet activities and stricter lockdowns.
After Facebook, Google, YouTube, and Amazon, Instagram is the 9th most-searched term on Google, making it a prime location for search engine optimization (SEO).
Instagram’s Audience Segmentation and Demographics
Do those who use Instagram advertising correspond to your desired customer profile? Even though Instagram is a widely used social media network, that doesn’t imply your company needs to have an account there.
Before we begin, here are a few things to double-check:
Age
- Instagram has a devoted user base within the 18-to-24-year-old demographic (75%). About 60% of those in their thirties use Instagram.
- Of people aged 30 to 49, 47% are Instagram users.
- Of those between 50 and 64, 23% are Instagram users.
- Facebook is more well-liked by those aged 50–64, who may make up the bulk of your target audience. Interests are subject to the same rule.
Interests
Instagram advertising is primarily a visual platform, which makes it more applicable to some industries than others.
Despite this, if you’re providing digital goods like home insurance or online services, you might still benefit from having a brand account. However, you will need to be resourceful in your Instagram promotion visuals.
Based on hashtags and user searches, here are the most popular categories on Instagram.
1. Fashion
For a good reason, Instagram is stuffed with the world’s most well-known fashion labels. The Instagram community is big on checking out the newest styles. Due to Instagram’s new shopping feature, they can also purchase them easily.
2. Food
Have we all got a thing for eating at the core? Perhaps. When it comes to Instagram, food always ranks high. There are pictures of delicious pub food and refreshing drinks, quaint bakeries, and the labor-intensive process of preparing cakes. You should be on Instagram advertising if your company sells edible or alcoholic products. Still, you can always add a few #Foodies tweets if it doesn’t.
3. Design
Instagram is a great platform for designers to show off their work because it is visually oriented. Photos showing the “after” and “before” states are very common. Observing progress toward a goal is always rewarding.
4. Travel
Despite this, the travel subculture on Instagram continues to be quite popular. People who are physically unable to go internationally have been exploring their backyards. Between 2020 and 2021, there was an increase in photographs depicting outdoor activities such as camping, hiking, exploring nature, and staying in an Airbnb.
5. Fitness
Instagram users are especially interested in seeing pictures of their workouts, transformations, hikes, marathons, and other athletic endeavors. Toned bodies, fitness instructors, and health experts abound on this channel.
However, a word of caution: Instagram advertising has been criticized in recent years for facilitating the promotion of harmful weight reduction messages and fad diet beverages by marketers and influencers.
Build Effective Online Community
Following the number of likes and comments on your Instagram posts and Stories may give you an idea of how well received they are. I was wondering what your percentage of engagement was. (number of followers x 100)/(likes + comments).
The goal is to track development, share content that has performed well, and improve strategies. Instagram allows you to control your Instagram account’s interactions with followers and advertisements. All in one convenient control panel. That’s why it’s ideal for businesses with several client accounts. Are you too lazy to figure things out? Agorapulse automates the process of compiling a social media report. Your brand recognition score and growth from month to month are also provided.
Increase Brand Awareness
This KPI may be tracked by keeping an eye on shares and listening for brand references. In Agorapulse, click the “listening” button and follow the prompts. It is possible to raise brand recognition without investing any money.
To raise your company’s profile, you must find new customers outside your current demographic. Consider using user-generated content, competitions, freebies, Instagram takeovers, and micro-influencers (UGC).
Inspire Purchases By Boosting Sales
Instagram Checkout, which does not need users to leave the Instagram app to make a purchase, is one method of gauging the efficacy of your efforts to increase sales on the platform.
Knowing your key performance indicators and return on investment (ROI) is especially important for sponsored Instagram advertising. The fees charged by Instagram Checkout may be costly, especially for startups. For orders totaling $8.00 or less, there is a fixed selling fee of $0.40. The remainder of your salary is yours to retain.
Essential Instagram Marketing Materials
It’s helpful to learn about marketing approaches taken by competing companies. Although, if you lack Starbucks’ resources, there’s little use in trying to mimic their Instagram technique. As for the resources, we’re not just talking about money.
Photos
Instagram is image-based; therefore, preparation is essential. Will these be branded JPEGs or genuine photographs? How you answer this question will be influenced by factors such as the availability of tangible items, presence at relevant events, team size, location, and profitable clientele.
Tools and materials to consider when crafting an Instagram advertising campaign. The good news is that a large design team isn’t necessary to achieve Instagram success. All you need is a high-end smartphone and an enthusiastic person to take charge of the channel.
You’ll need a writer or social media manager with a flair for clever captions, though. This is crucial. For compelling video Stories, Reels, and moving GIFs, having access to both a designer and filmmaker is a major advantage.
Regular Blogging Schedule
It’s important to decide to consistently produce high-quality media with insightful subtitles. Instagram is just another platform where you may learn to schedule posts in advance.
Channel Branding
Key visual components such as your brand’s colors, typefaces, and logo should all be specified in your brand standards. If your business has been around for a while, you may already have brand rules.
Any member of your staff or outside agency can manage your online presence with ease if you have written brand rules.
Stories And Reels On Instagram
All right, let’s go use some of Instagram’s games. Instagram’s visual platform allows businesses to experiment with their marketing strategies and determine the optimal distribution point for maximum reach, likes, and conversions. Let’s check out some homegrown resources.
If you’re looking for interaction, popularity, and attractiveness, Instagram Reels are practically on par with TikTok. They come with various augmented reality (AR) effects, stickers, and music for users to play around with, making them a must-try for marketers on Instagram.
If you’re at a loss on how to best promote your business on Reels, consider the following:
- Video Explanations
- How-to’s
- The Making of
- Tips/Secrets
Instagram Stories For Marketing
86% of Brand Stories are finished. Compared to other modes of expression, such as blogs and extended movies, that’s enormous.
Instagram Stories gives companies a wide range of aesthetics, effects, and application options to present your brand videos more valuable. Story views are the only engagement metrics to find how your stories perform and it’s popularity among your target audience. You can quickly increase your stories engagement metrics, when you buy story views on Instagram. It is a great benefit for your business to achieve immense growth in the digital space.
Tips For Creating Engaging Instagram Stories
- The nicest part about using Instagram to promote your company is that you can play with its many features to find the most effective ones.
- Attempt one of these for your Instagram Tales.
- Integrate Instagram’s highlight reel
- You can save stories that will remain on your profile for more than a day. (Recall our prior discussion on their creation.)
- By classifying your highlights, make it simple for others to find what they’re looking for.
Insert A Poll Into Your Instagram Post
You may create a question and customize the options in the poll to meet your needs. Inviting the audience to share their thoughts this way may be fun.
Tag Other People In Your Instagram Story
You may tag someone in a photo or video you upload to your story by entering @ followed by their handle. When you include someone in your narrative, they will receive a notification that you have done so. There’s room for up to 10 persons per picture caption. This suggestion will significantly increase your engagement and broaden your audience.
Put In A Boomerang
Selecting a previously-created Boomerang (a short looping video) from your gallery allows you to upload it to your Instagram Story. Alternatively, you may make a new Boomerang inside the Instagram app.
Wrapping Up
Increased brand awareness, fan interaction, and product sales may all result from using Instagram to build a solid online community around your business. Your Instagram strategy, like those for all your other platforms, should be evaluated and revised annually. Notice what did and did not work, and keep analyzing the data.
