What is a logo?
A logo is an image addressing a brand or a company. It is a powerful element of visual communication that allows consumers to identify a brand or a company.
Why is a logo necessary for your brand?
A person receives new information every 5 seconds on average. In a 12-hour day, a consumer will receive more than 8640 pieces of information! This is called “infobesity”.
An original and well-crafted logo will enhance your brand while allowing it to be recognizable among others.
The objective is that you make a place for yourself among your competitors. And the consumer recognizes you and goes to your products rather than those of the competitor. Therefore, the logo is the centerpiece of your brand since it will be responsible for the visual recognition of your product.
Our tips for creating a logo
The colors of the logo
To start creating a logo, take a quick tour of the competitors, the important thing being to understand why they chose this symbol and these colors rather than others. The choice of colors is essential. Each color conveys a specific meaning. Therefore it is not trivial to find the color green in the logo of brands with an ecological positioning.
Don’t worry. You can find the meaning of each color on the internet.
The simplicity of the logo
We will never tell you enough, but keep it simple! The most recognizable logos are often the simplest—no need to look for complexity.
The consistency of the logo
Consistency should be your guideline. It will allow you to harmonize the brand. The message conveyed, and the products you sell. So go for the simplest while being in accordance with the values of your brand.
The typography of the logo
Typography is the art of type. Selecting a typeface is not a choice to be made lightly. Very often neglected and chosen by default, it is nevertheless a powerful means of communication. It even has the gift of playing on the piercing visual elements of our unconscious.
Among the particularly recognizable typefaces, we find in particular the one created especially for the RATP and its signage. It is a true emblem of the RATP. It is so unique that we would recognize it among all!
Once flattened, with the choice of typography and colors, all showing consistency and simplicity, you can finally start creating your logo and let your imagination run wild!
Why create a logo on DesignEvo?
Please note that the use of DesignEvo is highly recommended but highly addictive! Once the tool is in hand, you won’t be able to do without it! This platform is straightforward. The interface is easy and intuitive. It allows you to make any type of logo.
In addition, the design proposals are almost endless, perfect for those days when you lack creativity. From the day you start using it, I assure you that you won’t be returning to the (reliable) expensive and complex digital creation tools anytime soon.
How to create a logo on DesignEvo?
Here are the 4 steps to create your logo on DesignEvo.
To get started creating your logo, head over to Designevo.com.
- Create an account first if you haven’t had one already. The tool offers a free version, I advise you to start your designs with this version, and when you want to go further or start having regular use of it, you can opt for the paid version. But to start, the free version is just enough.
- When you arrive at the tool’s interface, you can click on the search bar, which will give you template To start designing your logo, click ona template you like. Start from a blank template if you already have a precise idea of the design you want to create. Then you’ll find just about everything you need in the editor to customize the design. If you don’t have a precise idea and you are, above all looking for inspiration, let yourself from a preset template. In this way, you will find many logos to choose from to get started.
- Once you have chosen your model, go on to personalize it by adding your own colors, your brand name, and your typo.A new design window has opened you can start creating. To do this, start by discovering the navigation bar on your left. In it, you can find the tabs: icon, text, shape, or backgrounds.
- In the free version of the tool, you may be restricted in the choice of final logo size. At this stage of progress, you can opt for the paid logo packages of the tool, and once the creation of your logo is complete, you can cancel your subscription.When you have finished designing your logo, click on “upload” at the top right of the window. Then select the format of your choice.
For digital use, I recommend downloading your masterpiece as a PNG. However, if you want to have a printed logo, then go straight to choose the SVG format.
