Storytelling: A Highly Effective Way to Increase Your Sales
Stories are a powerful bridge between people and ideas—firing up the imagination and opening the mind to new ideas. Sales courses say that a story, told right, can crank up your sales. Here’s why.
Why is storytelling so powerful?
Scientific studies have shown that stories trigger a physical response in the brain causing the body to release specific hormones.
For instance, dopamine stirs you to want to hear the end of a story. This hormone explains why suspense and teasers can draw an audience in and compel them to hang on till the end.
Oxytocin stimulates human bonding, empathy, and trust building. Endorphins are responsible for laughter and enjoyment, increasing engagement.
The body’s natural hormonal response to a story can help create stronger relationships with your customers and compel them to buy from you. This, in turn, can brighten your prospects of higher sales revenue.
Using stories to boost your sales
Here’s some advice from training courses on how you can use the power of storytelling to grow your business.
Grow your brand
Stories help customers to remember your brand. According to the London School of Business, people remember 65% to 70% of the information they get through stories but only 10% from data and statistics.
Also, stories can help you strike a chord with buyers. For instance, you can tell a story about your company’s bumpy road to success and how you rose against all odds. A relatable story can move customers to see themselves in your story.
With your brand imprinted in the customer’s memory, establishing strong connections through relatable stories can guide customers to say yes to your offer.
The vivid imagery of a compelling story combined with sound facts about your products’ benefits can help customers make faster decisions.
Sales courses say that it helps to use factually based stories that are sprinkled with emotional appeal. Hooking your customers with facts and reeling them in emotionally, creates a stronger pull for your product.
For example, consider creating stories based on customer testimonials. Once your buyers see real people that they identify with singing praises about your products, they are more likely to complete the purchase.
It also helps to use stories that clearly show how your products address customer pain points.
The bottom line is that a well-told story is a robust tool that can catapult your business. So, consider taking a course on storytelling to help beef up your sales.