Start selling online with aasaan app and it made so easier and faster than you could imagine. First up, you sign up with your phone number or email address, or through facebook or google. Then you add your account details such as your logo, address and social media links. Once that is done, customize your website settings such as payment, checkout and delivery.
You are now ready to sell your products! Finally, you can now market your store on various platforms, and make it stand out using banners and sliders. And that’s it! Setting up your online store is really that easy. If you have any queries, you can go through our help articles or videos, or contact our experts. You can also book a personal session to have your questions answered in detail. So what are you waiting for? Download the Aasaan app and create an online store today!
When you create an online store in India, you must take care in building your website. Your site is the first impression customers will have of your business. Hence, everything about your website has to be top notch. Here are just some things you have to consider:
Responsive web design: Due to a great proportion of traffic coming from mobile devices, it is important for your website to be mobile-friendly. With the Aasaan app, you can build a mobile-friendly website in just a few minutes.
Good UI/UX: The main focus of your website should be making it as easy as possible for your customer to buy. Understand your target audience and design your website accordingly. You can build an intuitive and appealing website with the Aasaan app that makes the whole purchasing process a breeze for your customers.
Good SEO: SEO done correctly can place your site at the top of the search results, and with increasing competition it becomes a necessity to stand out from the crowd. The Aasaan app makes it easy to perform SEO on your website. SEO is discussed in further detail before.
Security Certificates: A secure site signals trustworthiness to customers. Make sure your site is secure, and that your customers know that. When you create your website with the Aasaan app, your new website gets an SSL security certificate as well, protecting it from attacks.
Easy payment process: Making the checkout process as seamless as possible is important to make more sales.Efficient and easy to use shopping carts are indispensable to the success of your e-commerce site. Furthermore, using a secure payment gateway is always beneficial. When you create your online store in India with the Aasaan app, you can receive payments quickly and securely through Razorpay.
Speed: Consumers are not patient enough to wait for a site to load when they have many other sites to choose from. Websites created with the Aasaan app load quickly for an ideal customer experience. If you want to create an online store in India, always consider this.When you create your online store in India with the Aasaan app, you get all these benefits and much more!
How to Market Your Business After You Create an Online Store in India
Your work is not over after you create your online store in India. You also need to market your online store. A constant stream of visitors to your website is the lifeblood of your e-commerce business. To maintain sustainable traffic to your website, your marketing efforts need to be on point. The main marketing channels for e-commerce websites are given below:
SEO stands for Search Engine Optimisation. It is a set of practices followed so that a website ranks higher on Google’s search results. The higher a website’s rank, the more likely users are to click on it. You can perform effective SEO easily when you create your online store in India with the Aasaan app.
Social media is getting increasingly critical in building an audience for your e-commerce business. More and more consumers are searching for products and brands on platforms like instagram. It’s mandatory to build your social media audience. You can create social media posts and share them to your pages directly from the Aasaan app itself when you create your online store in India. You can also add your page links on your website with the Aasaan app.
While SEO and social media are solid traffic sources for your website, building them up can take time. If you have just created an online store, paid advertising is one of the best ways to drive traffic and acquire new customers. In paid advertising, you pay to place certain pieces of content – text, images or videos – on various channels. You can place them on Google, Facebook or YouTube. Paid advertising is the best way to reach users who haven’t heard of your products or business.
Influencer marketing is the practice of working with well-known social media personalities to build your audience and make more sales. Partnering with reputable influencers in your industry can bring lots of customers to your website. When you create an online store in India with the Aasaan app, don’t forget to use local influencers.
Mistakes to Avoid When You Create Online Store in India
Everybody talks about what to do when you create your online store. Knowing what to avoid is equally important. Here is what NOT to do if your dream is to create an online store in India.
Choosing the Wrong Platform to Create your Website
The platform to choose to build your website can make or break your online store. Your platform decides the performance, appeal, design and security of your e-commerce website. Choosing a platform with comprehensive features – for example, the Aasaan app – will ensure that your website ticks all the boxes. Furthermore, your platform should be easy to use(especially important if you lack coding experience), and it should be within your budget.
Not Having a Store Logo
Creating your logo is one of the most important things to do when you create an online store in India. The logo is the first thing customers notice when they visit your website, and it’s how they recognize your business in the future. Your store needs to have a unique and memorable logo that will create a lasting impression on the minds of your website visitors. With the Aasaan app, you can display your logo clearly at the top of your website for visitors to see.
Not Using Images
Customers judge the quality of your store by how your website looks. If your website has lots of valuable and appealing images, it’s more likely to make a positive impression. A great idea is to use graphics as well. You should also ensure to have high quality product images. Customers are more likely to buy a product if they find its images appealing. With the Aasaan app, you can add high quality product images to your website.
Having No Marketing Strategy
No matter how great your online store is, it doesn’t matter if people don’t visit or buy. When you create an online store in India, you need to have a detailed marketing plan in place that gets a sustainable flow of visitors to your website. Use paid advertising, social media and search engine optimization to drive traffic to your store. Your website should also be optimized for making more sales. When you build your website with the Aasaan app, you can promote it on various channels and social media platforms from the app itself to drive traffic.
Not Making your Website Mobile-friendly
Responsive website design is the name of the game. Studies show that over 70% of e-commerce traffic comes from mobile devices. This trend is only increasing. In this scenario, why wouldn’t you optimize your website for mobile? You need to make your website mobile-friendly to tap into this rich stream of traffic and get more visitors. The Aasaan app allows you to create a mobile-optimized website that can be viewed optimally on all smartphone screens.