According to Search Engine Land, nearly 51% of the traffic in a website comes organically, i.e., only from the search engine result page (SERP). Nevertheless, 67.6% of clicks are limited only to the first five results of the SERP. To hold this rank, admins must ensure that their website’s pages give a superior user experience to visitors without disregarding webmaster guidelines.
The following pointers discuss how SEO services providers ensure a higher ranking of their clients’ pages on the SERP.
Services to Increase SERP Visibility
A reputed SEO company considers both the on-page and off-page optimization of their clients’ web pages as important to increase visibility on the SERP.
On-page optimization refers to making a webpage in such a way that it can direct the search engine about its intent. As a result, it presents those content on the SERP whenever the keywords placed by the user match those intent. To improve on-page factors, best SEO Services in Lahore concentrate on various factors, including:
● Proper keyword placement
● Optimization of images/URL slug
● Readability
● Subheading distribution
Apart from these, they give equal importance to off-page optimization. For this, they mainly focus on creating backlinks from websites with high authority.
Now, individuals also need to know some essential strategies that boost the SEO factors of a web page to ensure higher placement on the search engine result page.
Strategies for Ranking on Search Engine
Here are some of the major strategies that providers of SEO services in Dwarka, India, utilize to create an effective ranking for their clients:
1. Generating Quality Backlinks
SEO experts focus on generating as many high-quality backlinks as possible for the websites of their clients’ organizations. Google search engine assumes backlinks as an important factor of consideration while ranking pages. This indicates that other backlinking websites find the web page worthy of mentioning, and they vouch for its information.
However, individuals must ensure that they avoid websites with poor authority for creating backlinks. It may adversely impact the existing ranking of their pages.
2. Building Mobile-friendly Website
On average, 70% of website visitors come from mobile devices. Therefore, a website must be mobile-friendly. Visitors using their smaller devices must not have the trouble of zooming in/out while reading the contents of that website. Else, it will increase their burden, and they may feel inconvenience.
Google search engine rewards pages with an effective user experience and ranks them higher on the SERP. To achieve this, a company providing SEO services makes their clients’ pages responsive that can be easily accessed from all devices.
3. Improving Page Loading Speed
Page loading speed is also one of the major factors of ranking on the SERP. A page with a higher loading time increases readers’ inconvenience, and they cannot get their required information quickly.
So, SEO services Company in India boosts the page loading time by ensuring the following factors:
● Compressing the image
● Reducing unnecessary CSS and JavaScript
● Decreasing HTTP requests
● Integrating content distribution networks (CDNs)
By integrating these strategies, professionals decrease the page loading time so that it gives a smooth user experience and holds and ranks higher on the search engine result page.
Following these strategies, SEO services providers improve the experience of their clients’ users. This, in turn, improves the on-SERP position of those pages, increasing their visibility. This way, a website can reach more consumers and gain higher brand recognition.
