Google has always been tight-lipped about how it ranks websites in its search engine results pages (SERPs). However, over the years, the company has dropped a few hints about the important factors that contribute to its ranking algorithm. One of these factors is the value of links from other websites. In this blog post, we will take a closer look at Google’s valuation of links from SEO perspective and discuss how you can improve your website’s ranking in SERPs.
What are the links from an SEO perspective?
Links are an important element of SEO. They help search engines understand the relationship between pages on your website, and they can also be used to direct traffic to your site. Links can be either internal or external. Internal links are links that point from one page on your website to another page on your website. External links are links that point from one website to another website. Links can be text-based or image-based. Text-based links are usually underlined, whereas image-based links may have a border around them. Links can also be Nofollow or Dofollow. Nofollow links tell search engines not to follow the link, whereas Dofollow links allow search engines to follow the link. When choosing which links to include on your website, it is important to consider both the quality and the quantity of the links.
How does Google value links?
Google will consider the links from different domains as a vote but these votes are not equal to each other. Basically, Google values links based on a number of factors:
Links From Popular Pages Cast More Powerful Votes
One key factor that search engines use to rank websites is the number and quality of links pointing to a given site. In general, links from more popular pages carry more weight than links from less popular pages. This is because links from popular pages are seen as a vote of confidence in the quality of the linked-to site. As such, links from popular pages can be very valuable in helping a website to improve its search engine ranking. Of course, it can be difficult to get links from popular pages. However, there are a number of methods that can use to generate such links, such as guest posting and creating informative infographics. By using these and other link-building strategies, it is possible to give a website’s search engine ranking a boost.
Links Inside Unique Main Content Pass More Value than Boilerplate Links
When it comes to links, the old adage “quality over quantity” definitely applies. This is because links inside unique main content pass more value than boilerplate links. This is because links that are surrounded by relevant, keyword-rich content are more likely to be clicked on and followed by users. In addition, links that are embedded in quality content are more likely to be shared by readers, which can help to increase the reach of your website. Boilerplate links, on the other hand, are often ignored by users or regarded as being less important. As a result, they may not provide as much value in terms of traffic and link equity. Ultimately, if you want your links to be valuable, make sure to place them in high-quality content that will appeal to your target audience.
Links From High-Quality Sites are More Valuable
Another factor that search engines use to rank links is the anchor text on the websites. Everyone knows that links are a key factor in how search engines determine the ranking of a website, but links from other websites that contain relevant anchor text can signal to search engines that your website is an authority on that topic. This can help your website rank higher on search engine results pages (SERPs). In contrast, links from unrelated websites or with irrelevant anchor text can actually hurt your website’s ranking. So, it’s important to be strategic about the links you include on your website. Make sure they are coming from high-quality, relevant websites, and that the anchor text is relevant to your site’s content. This will help you earn more valuable links and improve your site’s ranking in SERPs.
Links from Unique Domains Matter More than Links from Previously Linking Sites
The quality of links to your website matters more than the quantity, but sometimes it’s hard to know which links are going to be the most beneficial. A link from a website that has never linked to you before is going to be more valuable than a link from a website that has already linked to you. The reason for this is that links from new websites show that your website is relevant and trustworthy, while links from websites that have already linked to you don’t provide as much of a boost. So if you’re trying to improve your website’s rank in search results, focus on getting links from websites that don’t already link to you. These links will be more valuable and will help your website move up in the search rankings.
External Links are More Influential than Internal Links
It’s no secret that links are important when it comes to ranking in search engines. But what might not be as well known is that external links are actually more influential than internal links. This is because external links show that your site is being talked about and linked to by other websites, which is a strong signal to search engines that your site is relevant and authoritative. In contrast, internal links simply show that you’re linking to your own content, which isn’t as valuable of a signal. So if you’re looking to improve your search engine ranking, focus on building up your external links.
Summary
To recap, links are an important part of SEO and all SEO services Malaysia, and there are a few things you can do to make sure your links are as valuable as possible. First, focus on quality over quantity. Links inside unique main content pass more value than boilerplate links. Second, make sure the links you include are from high-quality websites that are relevant to your site. And finally, focus on getting external links, as they are more influential than internal links. By following these guidelines, you can improve your website’s ranking on search engine results pages and attract more visitors to your site. Thanks for reading!
I hope you found this post helpful. If you have any questions, feel free to leave a comment below and I’ll do my best to answer them. Happy link-building!
Reference: Wikipedia
This article is posted on Setup Post.
