Apart from a few examples of companies that have made a case for themselves on social networks , the path is long and difficult: as always in communication, you have to fight to hope for a return. That said, all companies have a good reason to go on social networks, whether – and the relevance is different depending on the case – blogs, forums, vertical networks, microblogging tools, etc. You can get in touch with Best Social Media Marketing Agency in London
1. Go where your customers are
Let’s not be ashamed to say it, doing more business must remain the number 1 priority and must never leave the mind of the marketer, because a company seeks above all to make a profit. And even in B2B, the interlocutors are human beings, who have similar reflexes: they will inquire before buying, question their counterparts, etc. Admittedly, the decision-making processes differ from those encountered in B2C, but a blind purchase is only rarely on the agenda: be present in forums, discussion groups (Viadeo and LinkedIn for example), possibly on Twitter etc Given the possibilities available to companies today, this research phase tends to be longer.
2. Find prescribers / influencers
In B2B (and perhaps more than in B2C), the power of recommendation is a decisive element in the act of purchase. We don’t necessarily see René Girard in it, but without a doubt, people are more inclined to buy a product or service if they know at least one person who has been satisfied with it. Obviously the road is long, but a satisfied customer is a customer who will talk about you. Also keep in mind that even if he does not buy, for some reason x or y, he can recommend you for your availability, your attentiveness, etc.
3. Multiply the entry points for your site / blog
Social networks can be a great way to gain new visitors for your site and/or your blog with the added bonus (the height of success) of the possibility that the community shares your information. Be careful here, however: talk about your activity with humility, and be more focused on your interlocutors than on yourselves. Finally, be aware that you will have to create value in one way or another: messages such as “come to us because we are the best, take our word for it” have little chance of convincing a audience.
4.Build customer loyalty
A customer who buys once is good. A customer who buys twice is better! Social networks allow you to build a long-term relationship with your customers. Keep them informed of your news, events, news, show them that you exist and that you are active, invite them to meet you (breakfasts for example)… Whatever means you choose, you must show that you can continue to bring them things and respond to their new problems.
5. Nurturing your prospects
This is a point often overlooked by companies: a non-converting prospect should not be left behind! Use social networks to keep “talking” to him, because even if you can’t force someone to follow your news (RSS feeds, followers on Twitter, Fan on Facebook, etc.) you can encourage them to do so (competition, games , giveaways, etc.). It’s then up to you to give it information (and dose it) until it’s “hot”.