From increasing your sales to improving your customer satisfaction, there are so many ways that an offer management software’s (OMS) impact can be felt throughout your business. Check out these examples of how one company’s decision to invest in this type of software was not only beneficial to their bottom line, but also the livelihood of their customers.
What is Offer Management Software?
Let’s say that you run a company that sells power tools, and you want to offer two special offers on your website. Offer management software (OMS) makes it easy for your customer service team to apply these offers to customers who meet your qualifications. Once a customer is offered an offer, they can accept or decline it through an automated response sent via email or SMS message—no manual input required. It’s important to note that offer management software doesn’t actually create an offer—it just takes existing offerings and applies them as needed.
Why Use Offer Management Software?
While offer management software (OMS) can sometimes seem complex to new companies, it is a great way to take your business above and beyond. The right tool will help you become more organized, streamline your processes, and keep information within reach no matter where you are or what time of day it is. By being more efficient and staying on top of trends in your industry, offering management software will ultimately impact your bottom line. Try using one of these tools to get started and see how much better you can be!
How Does OMS Work?
First, you need to know what you are actually selling. Offer management software can help with that process by allowing you to search for products and get price alerts when they go on sale. You can also use it to scan your listings and make sure they are correct before finalizing them. When all of your items have been entered into a database, offer management software offers an easy way for customers to find those items again and purchase them at a discounted rate or even cheaper than what is listed online. In short, offer management software makes it easier for retailers to manage sales, prices, and inventory in one convenient place.
What Kind of Results Can You Expect From Using OMS?
The dashboard is where you can get a high-level view of your offer’s performance and ongoing stats. Here, you can see your offer’s performance in aggregate, as well as drill down to see data by channel or affiliate. You’ll also be able to check out comparisons between offers or reports on specific affiliate activities—this is one of our favorite features because it gives us a clear picture of how our team members are doing (and we like competition!). At any time you can re-prioritize offers, start promoting a new offer right away. Or copy what another marketer has done if their approach worked out well for them.
Start With the System
The first step that starts with sales management software is to pick out which system will work best for your company. There are several different systems that can be very helpful for companies. They need help to manage their offers, but there are some ways to figure out which system might be best. The first thing you should do is have your employees fill out a survey. So they can give information about how they’d like to run their campaigns. The next step would be to determine how many employees you currently have, along with any possible future growth plans. If you’re not sure what you want in an offer management system yet. It could be beneficial to look into options with certain features and test them out. Before making a decision on one that you want your company to use permanently.
Sample Reports From the Dashboard
The best offer management software will provide a host of reports that give you an idea. Of how your offers are doing and where you might want to improve. One common type of report is profitability analysis. This gives you information on what each offer costs, so you can see which offers are profitable and which aren’t. You’ll also want to be able to monitor conversion rates. This shows you how many people sign up after they’ve seen your ad. Tracking engagement rates, such as page views or time spent on your site. Will tell you which campaigns are working best and/or need work.
Read more articles on Setuppost.