Even though it is difficult for a novice viewer to understand since it is so hazy, the distinction between motion graphics and animation does exist. It’s not always feasible to pinpoint which market sector the explanation video falls within. Thus, these terms frequently seem to be interchangeable. But don’t fall for it.
You’ve opted to use animation to communicate the story of your company, which is fantastic! So, what do you decide to do initially with your upcoming masterpiece? You’ll likely need to choose between motion graphics or 3D format for your project unless you want to do something very avant-garde using stop motion video.
Which one, though, is best for you? Don’t worry; we’ve chosen a variety of video styles over the years. This week, we’ll assist you in learning about the many forms of animation, their applications, and their strong points.
Explaining, Training, Selling, and Telling
First things first: what do you want to accomplish with your video? You probably have one or more of these four goals if you’ve chosen animation for your company. These are the outcomes you say your animation will achieve and the reactions you hope to elicit from its audience. You can better arrange and create your video if you have a well-defined purpose in mind.
Explaining
You may probably have guessed by now that we are talking about animated explanation videos. These incredibly adaptable videos are made with the intention of simplifying and making a complicated concept, business, or product clear before motivating the spectator to take action.
Training
As a tool for instruction, the animation is useless. It exceptionally well encourages memory retention and improved recall. Conventional training techniques struggle to keep up with the demands of delivering your instruction on a tight budget and often thousands of personnel. Fudge has used animated videos to tell tales about uninteresting subjects that are memorable, accessible, and inspire viewers to share their knowledge and enthusiasm.
Selling
Animated advertisements succeed in standing out at a time when there are so many electronic gadgets competing for people’s attention by doing what they do best: entertaining, grabbing attention, and being extremely memorable. You can use an animated product launch for advertising a new product or using a demonstration to spark interest. Animated characters or logos can greatly increase brand recognition for your business.
Telling
Consider internal messaging, firm profile videos, flying safety demos, etc. The ability to clearly deliver your message and make it remember it makes animation ideal for this function. Making characters that your audience can identify with is an incredibly effective technique to elicit positive responses from your viewers as well.
What are Motion Graphics?
Motion graphics take a graphic design that is static and adds animation and movement to it. In order to communicate specific information to the audience, motion design creates animated images (including character animation). The primary purpose of a video is to convey information, promote a brand, or clarify a concept; it is not required to be amusing.
Motion design, for instance, comprises instructional videos, infographics, ads, subtitled videos, etc.
What makes motion design different, then? Formally, it often varies from animation in that it frequently uses typography, abstract shapes, etc. In reality, the formal distinction between animation and motion design is more of a result than a genuine difference.
Motion Graphics Advantages
The ability to split information in motion into discrete sections that can be utilized for various reasons is provided by motion graphics. Additionally, it saves money and time. Motion graphics are less expensive to develop than other animations or explainer videos, and they’re also simpler to make, utilize, and distribute. You can also use the many supported tools and techniques, choose a template, etc.
Represent difficult concepts graphically: Motion graphics can be compared to visual assistance. Some concepts, especially broad, abstract ones, are challenging to convey through written or still imagery. Motion graphics can flawlessly explain everything in only a few seconds. Consider how password fields occasionally vibrate or glow red when you input the incorrect password, immediately alerting you that you need to try again.
Appeal to a wide range of audiences: Cartoons could come out as too silly for a professional setting. However, motion graphics can leverage that adorable and entertaining look and apply it to more serious subjects. The motion graphics look can make your message more exciting and engaging regardless of the business you’re in.
What is 3D Animation?
3D animation is the process of creating three-dimensional moving images and putting them into a digital environment. 3D animated videos are produced using tools and software specifically designed for 3D animations. These programs allow the animators to produce the illusion of movement which is required to bring objects to life.
The process of adding movement and life to these objects is separated into three main parts: modeling, layout and animation, and rendering.
3D Animation Advantages
A genuine cost-effective communication tactic is animation. To cater to the messages more quickly, it helps to cut out superfluous words and images. In comparison to conventional graphics like diagrams, etc., it also significantly enhances the visual understanding of the entire content.
Create An Overall Feel For Spectators: Animations in 3D have a huge influence on people, especially because they appear natural. This will also encourage them to take action and make sales. This benefits a range of websites today and is usually appealing and remembered. You can employ 3D animation video produced by 3D Medical Video Animation Experts in your business if you want to. Every product’s or service’s glamour and elegance are further enhanced by 3D animation, which significantly improves their appearance.
Enhance Your Company’s Image: Most businesses now employ 3D animation. When employed in marketing, sales, and advertisements, 3D gives the impression that the business is more affluent, cutting-edge, and imaginative. A potential customer would find it simpler to understand products or services if they were shown in 3D, which would improve sales as well as the company’s reputation.
Conclusion
Motion graphics & 3D animations are different in many ways. From the process of production to the final usage, both of these animation styles vary greatly from one another. We hope that through this blog, we were able to make you understand the key differences between the two and how you can choose the one that fits your needs.
