Why Local SEO Is Important For Local Businesses
Most searchers don’t go past the first page of results when they do a local search. They are typically in a “find and buy” mode and don’t want to spend all day looking for the right option.
They want to get their results now. Businesses that are not on the first page of local search results are missing out on a great opportunity to convert these visitors into customers.
If we see stats, 46% of all the searches occurring on Google have a local approach.
I don’t need to say anything more to tell you that local search is powerful for small businesses. Missing out on local searches can make you lose several customers.
It is also vital to include the location of your business in the content.
How Localized Content Can Help You Rank Higher In Local Search?
Creating localized content is essential for local search. For instance, if you want to rank high on Google, you should use schema. It is the language of search engines. This means using your website’s URL in the URL, describing your products and services in a specific way.
You should also use Schema for local SEO. These keywords will help your website rank higher in local searches. You can use schema for localized websites.
Read Content On Local SEO Guide For Beginners
Optimizing Content For Local Search
In addition to building your website for local search, you should also optimize on-page elements. A page title and meta description can help you rank well for local queries. This content can be based on your company’s location.
Researching Keyword That Show Local Intent
Don’t ever create content for your website without doing keyword research. By doing so you will target your website to many irrelevant and no volume keywords which will affect your traffic and overall ranking on search engines.
- Research keywords that show local intent for your business and have your business’s location using different keyword research tools and techniques.
- After you complete your research for keywords, shortlist keywords according to the search volume, trend, completion, and intent.
- Then you should start creating content for your website targeting the shortlisted keyword. This will increase your traffic and give your business valuable exposure.
Read Our Content On Keyword Research Tool For SEO
Local Keywords In Page’s Header And Meta Tags
While local information should be included in the website content itself, it is also important to place local information on the page’s header and meta tags. For example, a coffee shop in Seattle might create a blog titled “History of Coffee in Seattle” and “Today’s Best Seattle Coffee Shops”.
The content strategy should use long-tail keywords and target the needs of your local audience. You can tailor your website content strategy to meet these needs.
By doing this, you will be able to increase the likelihood of your content being viewed by local consumers.
Implementing Local Schema On Website’s HTML Page
You can also incorporate structured data schema markup to display product reviews and availability. It is important to include localized information on your site. This will improve the overall SEO of your website. If your content isn’t localized, it won’t be found by your target customers.
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