If you’re a business owner, at some point you have to consider whether it makes sense for your company to invest in both local and on-page SEO. You might be thinking: “Well, if I get my site optimized for local SEO then that should take care of my on-page SEO problems, right?” Not quite!
Local SEO and on-page SEO are two distinct approaches to making sure potential customers can find your business online. In this article, we’ll discuss how they differ from one another and why they’re both necessary for any company looking to increase its online visibility.
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What is Local SEO?
Local SEO is the process of optimizing your website for local search results. Local SEO is different from regular SEO because it’s more difficult to rank for and you’ll get fewer visitors from it. The reason why it’s important for small businesses is that they don’t have the resources that larger corporations have, so they need all the help they can get in order to compete.
Local SEO relies heavily on a set of ranking factors that are unique to its own industry, which makes sense when you think about it: if all businesses were competing against each other using the same tactics and strategies (like Google AdWords), then you’d see an increase in competition among your competitors – which would make it even harder for you to stand out amongst them!
What is On-Page SEO?
On-page SEO is the process of optimizing the content of your website to make it more search engine friendly. If you want to improve your on-page SEO, you need to optimize the content of your website and implement changes that will have an impact on how well it ranks in search engines.
On-page SEO can be broken down into three main areas: structure, keywords, and links (links are also considered off-site SEO).
The Difference Between Local SEO and On-Page SEO
Local SEO and on-page SEO are two different types of internet marketing. When people talk about local SEO, they’re referring to the practice of optimizing your site for local search results. This means doing things like listing your business information in Google Maps, using geo-targeting keywords on your website and blog posts, and more.
On-page SEO is all about making sure that search engines can read what’s on your website. This includes things like having descriptive headings, ensuring you have an HTML sitemap available, and creating informative content that’s easy for Google to index (i.e., text with plenty of white space).
To put it simply: Local SEO helps people find businesses nearby; On-Page SEO helps computers understand sites better so they can provide better results when users type in keywords or phrases related to what they’re looking for.
Why You Need Both Local SEO and On-Page SEO
Now that you understand the difference between local and on-page SEO, let’s look at why you need both in your website.
Local SEO is a way to get your site to rank for local search terms in Google. For example, if an artist was looking for a venue in Los Angeles, California for their next show, they would type “venues” into Google and see a list of popular results along with an option to narrow down results by location.
On-page SEO is about getting your site to rank for keywords in general. If someone were searching “best venues los angeles,” they’d see a list of popular results along with an option to narrow down results by location (in this case LA).
How to Optimize Your Site for Local SEO
- Create a Google My Business account. The first step is to create an account on Google My Business, which you can do by visiting yourbusiness.google.com/tools/pages/.
- Claim your business on Google. Next, claim your business on Google by clicking “add a new listing” and filling out the form as best you can based on what information you have about it.
- Claim your business on Bing, Yahoo, Yelp (and others). It’s important for search engines to know where you are located so that they can serve up local results when someone searches for businesses like yours in those areas or cities where you operate — especially if one of those businesses happens to be yours!
This means it’s important for them all to know exactly where each address should be associated with each listing in their database. so that users searching for something near each location will see accurate information about what services are available nearby — including yours! So go ahead…claim away!
How to Optimize Your Site for On-Page
If you’ve already got your site up and running, optimizing for on-page SEO is simple. The following steps will help you optimize your site:
- Make sure the site is mobile-friendly. Google has made it clear that responsive design is a must in today’s crowded digital marketing landscape, so if your site isn’t already optimized for mobile devices, now’s a good time to get started.
- Choose keywords carefully when creating content for the homepage, interior pages, and blog posts of your blog or website—using them throughout your content will help ensure that any relevant search engines can find them easily when someone searches for that term(s).
- Use keywords in titles and meta descriptions as well as URLs (the address bar of your browser) when possible because these elements influence how Google ranks sites in their search results pages (SERPs). For example: If we wanted our article title to include my keyword phrase “local vs on page”, we might name it something like “The Importance Of Local SEO”. Then if we wanted my URL link text or anchor text – which appears as blue underlined words within our hyperlinks – include this same phrase but with hyphens instead of spaces between each word like so: [http://examplecompanynamehere.com/blog/local-seo-vs-onpage].
The Benefits of Optimizing for Local SEO
Here are just a few of the many benefits of optimizing for local SEO:
- Increased visibility in search engines. Because Google, Bing, and Yahoo! have all made it easier to find local businesses through their search results, optimizing for local SEO helps you rank for relevant keywords across all three platforms.
- Increased visibility in mobile search engines. With more people turning to their smartphones when they’re looking for something nearby, it’s more important than ever to make sure your company appears at the top of the SERP on mobile devices as well as desktops and laptops when users are searching via location-based queries like “Chinese food near me.” This can mean reaching potential customers who don’t even know that you exist yet!
- Increased visibility in local directories and review sites like Yelp or TripAdvisor—two extremely important sources of traffic that respond well to strong optimization efforts because they allow consumers to evaluate companies based on objective criteria rather than personal opinions (which can be subjective).
The Benefits of Optimizing for On-Page SEO
On-page SEO is helpful. It boosts SEO. Every company wants more visitors and conversions.
User-friendly pages. Keywords help them rapidly find what they need (no matter how well-written).
And, optimizing your posts allows you to better communicate with potential customers using compelling copywriting techniques like storytelling and persuasive writing to drive home key points about your brand or product offerings and build brand awareness among consumers who may not have heard of them.
Tips for Optimizing Your Site for Local SEO
Optimizing your website for local SEO can be a bit of a daunting task. There are many different things you will need to do, so we’ve outlined them all below.
- Use the right keywords on the page and in your title tags, meta descriptions, and image alt tags. Make sure they’re relevant to what you’re offering, but also not too specific; they should be able to show up in natural searches without being too hard to find (for example: “pest control” is better than “the best pest control company in my city”).
- Use descriptive URLs that include exact matches for keywords where possible, but don’t stuff them with unnecessary words just because Google says so (you’ll likely end up with something like this: http://www.exampledomainname/pestcontrol). Just keep it simple and straightforward–don’t go overboard!
Tips for Optimizing Your Site for On-Page SEO
In order to optimize your site for on-page SEO, you’ll want to make sure that your website is:
- Mobile-friendly. It’s 2022 and most people search on their smartphones.
- Make sure your site is easily accessible from a mobile device so that it can be found by those who need it most!
- A slow website is a big turn-off for many people and can cost you business if they decide not to wait around while the page loads. Think about optimizing images and videos as well, since these take up most of the load time when loading a webpage (if not all).
- This one should go without saying, but make sure that any information submitted by users or customers goes through an encrypted connection before being sent off into cyberspace!
Final words
The bottom line is, that if you want your website to get found by people searching for products or services in your area, you need to optimize it for local SEO. But that doesn’t mean losing sight of on-page SEO as well—it’s still crucial for ranking well in Google, after all!
If you don’t know where to start with either of these types of optimization, we recommend doing some research and getting an SEO Training Course in Noida from an expert who knows their stuff about local search engine optimization (LSEO) or on-page SEO.
