The pandemic has led the world to maintain social distancing and isolation for a very long time. And this consequence further led people to spend more and more time on social media platforms. Although the live streaming and Instagram live feature were already leveling up with prevalence, the pandemic just stimulated the process. Instagram live streaming has become matchlessly prevalent in the online events & live streaming industry. From corporate to art, organizations from every realm are taking their event live on Instagram through an advanced live streaming platform.
In this blog, we have got you covered with comprehensive insight into the world of Instagram live streaming to help you host matchless events.
Keep reading & dive into the sphere of Live Streaming on Instagram.
What is Instagram Live Streaming?
Instagram Live Streaming refers to the concept of broadcasting an event or discussion live over Instagram through an official social media handle. However, you can directly go live on Instagram and interact with your target audience. The best option is to choose an advanced live streaming platform to enhance your Instagram live streaming.
Significance of Choosing a Suitable Live Streaming Service Provider for Instagram Live Streaming
Presently, the market is crowded with various live streaming platforms rendering the users with an efficient set of features & tools. But what is making these live streaming platforms prevalent in the industry? Well, it is the efficiency and productivity of these platforms that is making these platforms stand out as they go on to provide exceptional services to the users.
Putting it in simpler terms, while Instagram itself has a live feature that lets the users interact with the audience and also invite them to join the screen, a live streaming platform has a lot more to provide. With the help of a professional live streaming service, the user gets the opportunity to customize the background while also adding branding and various other features to the event. Basically, you can personalize the appearance of your Instagram live streaming while also controlling the access efficiently, managed by an internal team. All in all, by coming on board with a professional live streaming service, you get to add various exceptional characteristics to the event, enhancing its engagement and reach. Especially in the case of corporate or business live streaming, an advanced platform can turn out to be a profitable determiner.
Popular Reasons Why One Can Host an Instagram Live Streaming
There are various reasons why one should organize an Instagram live stream. The process of shifting to Instagram live began as small businesses, sole proprietors, and startups started to use this feature to interact with their target audience. However, the world began to acknowledge the efficacy of taking events online as it not only maximizes their reach but also makes way for business growth. Today, organizations from every industry are taking their significant events live on different social media platforms. Let us explore some of the top use cases to host an Instagram Live Streaming.
- Launching a new product, collection, or a service
- Describing the product use and process
- Professional Interview or Interaction
- To Connect with Your Audience Randomly
- Recommending New Features & Tools of Your Service
- Recent Industry Related Update & Discussion
- Discussion on a Random Trending Topic to Maintain Interaction with the target audience
- Making important event sessions available for the audience
- Discussing the company goals and aims
- Extending the reach of any art industry event
- And everything else you prefer
Benefits of Hosting Instagram Live Streaming
#1 Maximized & Filtered Reach
Using Instagram live streaming can efficiently maximize your reach to a great level. Millions of people can view your event and interact at the same time. Another extremely useful advantage is not only the people interested in your brand but the whole target audience that can convert into customers if they find your event useful.
#2 Highly Interactive
You can easily create an interactive experience by collaborating with an advanced live streaming platform. A platform provides you with various interactive tools that further enhance the success prospects of your event streaming. Tools like live polls, Q&A sessions, trivia, quizzes, emoticon reactions, etc., effectively help you in leveling up the audience engagement throughout the event.
#3 Branding & Promotion Opportunities
The promotional and branding opportunities you get with a professional Instagram live streaming is another exceptional benefit of taking your event online. An advanced live streaming platform helps you customize the background and add various personalized features like text, logo, filter, etc., to the live stream itself.
#4 Enhanced Engagement
By taking your event online through Instagram live streaming, you can easily create a conversation & interact with your customers or prospects. If not interaction, a mere discussion or detailed speech can also help you in connecting with your target audience. Your customers or audience loves it when they feel valued or appreciated. Live streaming on a social media platform captivates the attention of your audience & helps them learn more about your brand.
As you communicate, speak, or interact with the target audience directly, it builds up a sense of authenticity and reliability. Even if you are promoting your brand, product, or service, the target audience would like authenticity as direct communication or interaction happens. You can also invite your viewers to join the stream while controlling the access to further level up the engagement at your event live stream.
10 Tips to Drive Engagement at Your Instagram Live Streaming
#1 Preplan your event and prepare well before going live
#2 Do extensive promotion of your Instagram Live Stream to ensure maximum participation
#3 Choose the most advanced & skilled live streaming platform
#4 Collaborate with a famous Social Media Influencer
#5 Customize the platform as per your event theme
#6 Create a well-planned agenda with scheduled breaks
#7 Include entertaining sessions in between the event to enhance engagement
#8 Include interactive tools and features
#9 Incorporate multi-format content to avoid a repetitive approach
#10 Ensure a powerful network connection to avoid any hindrance
All in all, hosting an Instagram Live Streaming with a skilled & professional live streaming platform is a profitable choice to ensure a successful event. Go on and organize your Instagram Live Stream today!