Make use of bullet points.
It’s critical to use bullet points in your product descriptions. When we develop product descriptions for our clients at FATJOE, we frequently include them.
What is the explanation for this? Consumers have short attention spans. According to studies, the average person only reads roughly 16% of the material on a page.
As a result, getting critical information through on time is critical.
Bullets have a number of advantages. For starters, they make descriptions easy to scan, making it easier for clients to find the information they need. When determining which product to buy, many shoppers, for example, will utilise bullets to compare products.
The devil is in the details
When it comes to creating product descriptions, attention to detail is crucial. But what type of detail are we talking about?
Essentially, any additional information that may persuade a customer to convert should be included.
The following are some examples of how to write comprehensive product descriptions:
Information on Shipping
If you offer free delivery, discounts, or specials, shipping information is a terrific method to entice customers to buy. A popular online merchant, like the example below, displays shipping benefits through a shipping availability checking tool.
Size Guides
When possible, all online retailers should give product dimensions in their descriptions. Sellers of large things like lawn equipment, furniture, and automobiles, on the other hand, may want to add blueprints that aid to clarify proportions. Customers want to know whether your things will fit in their houses.
Guarantees and Maintenance Plans
Make sure to highlight any additional assurances or services you provide in addition to the goods. If you sell computers, for example, mention your maintenance and repair services. Also, talk about your warranty and whether any repair and maintenance is included in the asking price.
Financing Alternatives
If you offer high-ticket items, adding your financing alternatives in your description may help you increase conversions. Include precise examples of how much money buyers can borrow, as well as mention interest-free periods, to assist move more product.
Extras
If your product comes with extras, mention them as well. If you offer cellphones, for example, state that each box includes headphones, instructions, chargers, memory sticks, and USB ports.
Create a narrative
It’s important to tell a story.
People who enjoy your brand story are 55 percent more inclined to purchase from you and 44 percent more likely to tell others about it.
But, in the context of product descriptions, what is a story? You might think of it as a story that you tell to humanise your business and explain what you’re all about to your clients.
It’s a good idea to include your brand story in all of your writing, but it’s especially effective when done in the context of product descriptions.
In product descriptions, telling a tale can take numerous forms, each with slight nuances. For example, you could:
Make use of your product description to tell your brand’s story. For example, if you sell solar chargers for backpackers, you could emphasise your company’s commitment to sustainability in your product description.
Tell the story of your product and how it came to be in your product description. For example, if your product has a compelling sustainability story, you should present a timeline of its creation to demonstrate accountability and build trust.
Make use of your product description to explain why they require it. In this situation, you’d leverage the details of your product to tell a story about how they fit clients’ demands. If you offer nutritious ready meals, for example, you could tell a story about how consumers may use them to accommodate mealtimes into their busy schedules.
According to the research, 64% of consumers feel that sharing values with businesses is the key basis for their engagement.
Furthermore, customers who have an emotional relationship with a company have a 306 percent higher lifetime value than the average customer and are 71 percent more inclined to suggest it to friends.
As a result, creating an emotional tale in product descriptions can greatly increase brand value.
This brings us nicely to our final point…
Use Strong and Sensitive Words
Customers’ emotional responses are triggered by powerful and sensory language. As a result, adopting them can greatly improve the quality of your product descriptions.
Because they are so easy to visualise, power words tend to have strong connotations. They are not at all like bland, generic terms like “high” and “great,” which have no impact.
To get you started, here are some examples of powerful and sensory words:
- Mystery
- Passionate
- Little-known
- Discovery
- Grumpy
- Slippery
- Gritty
- Waxen
- Elastic
- Aromatic
- Gigantic
- Heart-warming
- Genius
- Remarkable
- Decadent
- Delirious
- Tantalising
- Satisfying
- Meticulous
- Affordable
- Bargain
- Lucrative
- Ethical
- Lifetime
- Unconventional
- Genuine
- Official
- Untapped
- Mouth-watering
- Triumphant
- Dominating
- Validated
Many of these terms are sensory words that describe sights, sounds, tastes, scents, and touch sensations.
As a result, they enable you to take use of the power of suggestion.
When customers read them, they immediately envision how your product will improve their life. That may be enough to persuade them to convert.
Source: product rule , product features
