One of the most popular and neglected social media marketing platforms is Reddit. According to Alexa.com, Reddit is the #6 most visited website in the United States (#17 globally), with an average daily user time of 11:29 compared to Facebook’s 9:34. While it may not be able to compete with Facebook in terms of daily traffic, it is now outperforming both Twitter and LinkedIn.
Creating Account
It’s simple to set up an account: browse the website and click “Register.” Put your email address, company name, and password below. Reddit will suggest communities that might interest you right away, and you should join at least five of them. You can modify your settings and add new ones later.
Add a short description (up to 200 characters), a profile, and a cover photo once you’ve reached the account settings. To draw attention to the brand, we propose utilising a logo as a profile photo. If you don’t have a logo yet, Logaster’s online generator can assist you.
Your account is now active. It’s now time to move on to the next level of advancement. The first thing to understand is that Reddit does not allow direct sales. Therefore, your marketing plan should be conservative. Let me reveal a few exclusive tips on how to accomplish this.
To receive alerts, create a TrackReddit account
TrackReddit may send you alerts when your chosen keywords or phrases are used on Reddit (free and paid options available). It allows you to instantly respond when users mention your brand and participate in discussions about the specific themes or product kinds that matter to you.
Create a Feed
Go through all of the subreddits that might be relevant to your brand and see what you can find. Starting with the default top page is a smart idea. Then look at the recommended communities in a subreddit’s sidebar and run a Google search for “Reddit + [industry keywords]” to find smaller, more specialist communities (swapping in the topics or keywords that matter to you).
Lurk and listen
Use Reddit to promote your business, including a sample post that shows the number of upvotes and comments.
Visit Reddit daily to check your feed and participate in debates. Start upvoting and leaving comments in places where you have something to say. Get a feel of what types of content your target communities enjoy and the average time for top posts to be submitted.
Make use of AMA
AMA (“Ask me anything”), one of the most popular subreddits, hosts question and answer sessions with professionals. Users ask topic-related inquiries to the topic starter, who introduces himself and tells you what he knows.
These sessions aid in the development of a person’s brand and the company’s image. They are run by various persons, ranging from confectioners to IT experts. AMA attracts well-known scientists, actors, and politicians. Bill Gates was the most popular celebrity guest, breaking the AMA record twice: in 2018, his post received over 124 thousand votes, and in 2019, it received over 110 thousand.
Boost Participation
Establish a consistent commenting schedule before you begin submitting original content. It’s very important to actively participate in healthy discussions and inquiries.
Share original and unique content
Make a piece of content specifically for your Reddit audience (the following section discusses what kinds of content are popular on Reddit), but don’t be disappointed if it doesn’t receive much attention. Not every Reddit contribution will become viral, just as not every Facebook post will go viral. It’s a start if you get a few favourable comments and upvotes.
Maintain Consistency
Keep up the good work on Reddit. Like no other social media platform, Reddit isn’t an instant cash machine. Play the long game and continue to be an active and valuable community member.
After you’ve gone through the roadmap above, the following questions most brands have are about frequency and volume. Unfortunately, there isn’t a perfect solution. Some subreddits are more active and larger than others. Some subreddits ask users to provide more or less original content than others.
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