The goal of any PPC campaign is to get your ad in front of the right people at the right time. However, how can you know who those individuals are? The answer lies in keywords: words, phrases, and combinations that people type into search engines when trying to find products or services like yours. Once you know what these keywords are, you can tailor your ad copy and landing pages so that your ad shows up when someone searches for them. By targeting these key terms with precision, you can drive more qualified traffic from Google AdWords while maximizing your ROI (return on investment).
Conduct Initial Keyword Research
Before you can start targeting keywords, it’s important to define the problems you’re trying to solve. For example, if your goal is to lose weight, you need to be able to identify and qualify what that means for you.
If your goal is [to lose 20 pounds], how do you know how much weight will be realistic or achievable? You don’t want a realistic goal like this because what happens when it’s not enough? What if after losing 20 pounds and achieving this goal, now the next step would be [lose 10 more pounds] but since the first part of the journey was too easy—and maybe even too slow—the second part of the journey will seem like an insurmountable mountain. So instead of setting yourself up for failure by having unrealistic expectations at first (like losing 20 lbs in two weeks), set yourself up for success by taking small steps towards larger goals with smaller milestones along the way.
Use Keyword-Related Tools to Generate Phrase Ideas
One of the best ways to generate keyword ideas is to use keyword-related tools. These tools can help you identify trending topics, related keywords, potential synonyms, long-tail keywords, and variations. Here are some popular tools:
- Google Trends
- SEMrush’s Keyword Difficulty tool
- NinjaSEM
- Ubersuggest
Seek Out Competitors’ Top Keywords
Before you can target the right keywords for your PPC campaigns, you need to know what your competition is doing. Do some competitive analysis by checking out their websites, looking at their PPC ads and landing pages, and reading reviews from customers. If a competitor’s website is similar in content but slightly different in style, then it could be an indicator that they’re targeting certain keywords that aren’t quite as competitive as other related ones.
If you’re not sure where to start with all this information gathering (or if what you’ve found isn’t giving much insight), try using a keyword tracking tool like SEMrush or SpyFu (which are both free). These will help give you an idea of which keywords competitors are bidding on so that when they stop bidding on them—because they’ve been deemed unprofitable—you can swoop in on those abandoned terms!
Check for Misspellings and Typos
Once you’ve completed building your keyword list, it’s time to check for misspellings and typos. This is an easy way to ensure that your audience is seeing the ads they’re looking for.
Check Ad Copy
Let’s start with ad copy. Check that you haven’t misspelled any keywords in your CTA or in the ad copy itself. When you’re done, test again and see if any typos were introduced by editing (or adding) words or phrases into the line breakers of your ad text—you may have accidentally added a letter or two where there should be nothing at all! Once you’ve gotten rid of these issues, make sure everything looks good again by testing it out on Google’s Display Network preview tool so that there aren’t any additional problems hiding anywhere else on display ads across their network sites: https://www/google/adsense/.
Examine Google Search Volume/Trends Data
Google Search Volume/Trends Data
You can get a lot of insight into the search volume and trends for your keywords by looking at data from Google Keyword Planner, Google Search Console, and Google Analytics. You can also use this data to identify which of your top keywords are worth targeting based on how many times people are searching for them.
Another helpful tool for determining search volumes and trends over time is Google Trends. The tool provides information about how popular certain terms were in their respective categories over time (e.g., how many searches there were for “blue widgets” during a given month). By comparing this information with what you saw when you analyzed keyword traction through other sources, you’ll be able to determine whether or not it’s worth targeting certain terms.
Search for Your Keywords in Quotes
Quotes are used to search for a phrase (not a single word) or a word or phrase that is in the dictionary. For example, if you want to find out how people use your brand name, you could put “your brand” in quotes and see how many searches it has gotten over time:
- Phrase: “your brand”
- Dictionary: “brand name”
- Unlisted: your brand
Analyze the Objectives of Your Target Audience
When it comes to targeting the right keywords, being able to understand the goals of your target audience is a huge part of the equation. You must understand your target audience’s demographics and needs in order to accomplish this.
For example, if you’re an eCommerce retailer selling clothing, you may want people searching for “men’s white t-shirts.” However, if you’re a content marketing firm looking for customers who are interested in “content marketing strategy,” then keywords like “digital marketing strategies” or “inbound marketing” might be better suited.
Determine the keywords consumers use to search for goods and services similar to yours, and then customize your campaigns to appear for those keywords.
Keywords are the foundation of your PPC campaign, so it’s important to know how they work and how to use them effectively. Keywords are what you pay for when you advertise on Google. They tell potential customers what your business does and who it serves. If a person is searching for [keyword], then they may be interested in [product or service]. Therefore, keywords are critical because they help define who your target audience is and whether their search suggests that they would be interested in what you offer.
If you’re new to PPC, keyword research can seem daunting at first but don’t worry! We have some important tips below:
Conclusion
With the right keywords, you can reach more customers and increase your chances of success. The first step is to do research on what people are actually searching for. Then, it’s time to tailor your campaign accordingly!