E-commerce websites are designed to bring sales and increase online visibility. If your site is not attracting paying customers, it needs to get redesigned according to the buyer’s point of view. Our eCommerce website design Company keeps some essential tips for designing good sites. We are sharing them with you. Take a look.
Know your target audience
Understanding the target audience is the first and most crucial step in website success. Talk to your audience and explore as much as you can. Discover their shopping behavior, what type of eCommerce website they trust, and what helps them make the buying decision. The more you will learn, the better you will design your site.
Simple navigation
Simple and smooth navigation is important for any website, but it holds a unique position in e-commerce sites. That’s because users want intuitive navigation for browsing among different categories and products.
High-resolution images and video
Product visuals attract prospects on e-commerce sites. If you want them to shell out money right away, use big, crisp, clear, and high-resolution images. You can also shoot interactive product videos and place them on your site.
Detailed Product Info
A product or ad without any detailed information is useless. Keep yourself in the customer’s place and think, will you buy a product that provides no information? No. Be sure to add interesting and detailed information with your attractive images.
Call to action images
Call to action buttons are effective, but they have gotten old. It’s time to change the strategy and persuade customers using high-quality, engaging call-to-action images.
Shopping Cart and Advanced Search
Provide an advanced search facility on your site to let buyers find the products easily. Also, make sure your shopping cart (lying in the top right corner) is always visible, and customers can check their products on the cart whenever they want.
Highlight Discounts and Deals
Customers browsing the web are always looking for deals and discounts. Don’t forget to highlight your popular deals; they can compel prospects to buy the products even when they don’t want them.
Multi payment option
It would help if you aimed to provide ease to prospects from start to end. Add multiple payment options on your site so that customers who are unwilling to share their credit card info also have other ways to make a purchase.
