Did you realize that Google controls more than 90% of the search engine market? That indicates that 90 per cent of consumers who use a search engine choose Google over competitors such as Yahoo or Bing. Isn’t that insane?
With so many consumers looking on Google, it is important that your company be accessible so that you can begin receiving visitors to your website. More traffic to your website implies more chances to convert consumers looking for your products and services into qualified leads and booked jobs. And because we’re mates, I’ll tell you a small secret: The higher your company’s website ranks on Google’s first page, the easier it is!
Before we get into how SEO for businesses may help them rank on the top page of Google search results, let’s first define SEO and why it’s vital.
What Exactly Is SEO?
According to Moz, SEO is a collection of activities aimed at improving the visibility and placement of web pages in organic search results. There are several pages in organic search results, but firms using an SEO strategy aspire to be on the top page.
Why?
According to HubSpot, 75% of people never go beyond the first page of search results. If your company isn’t on the first page, the odds of individuals looking for your region finding your company and converting it into a lead are small. Don’t worry; most difficulties have a number of solutions, and we have some for you.
SEO Strategies for Getting a Google First-Page Ranking
- Create and Improve Your Google Business Profile
- Be Absolutely Sure Your Website Is Mobile-Friendly
- Improve the metadata on your website.
- Optimize the content of your website and include your company in local directories.
- Obtain relevant backlinks
Create and Improve Your Google Business Profile
A Google Business Profile is a free resource provided by Google that allows business owners to take control of how their company appears in the Local Pack area of Google results and allows them to market their products and services.
The Local Pack is one of Google’s most often presented features. It is located between the top Google Ads results and the organic search results. Still, confused about what we’re talking about? Consider the graphic below, which shows the Local Pack results for the search “roofers near me.”
Having your business accessible in one of the top three locations of the Local Pack is an excellent method to increase quality traffic to your roofing company’s website since it is front and centre for users searching for a specific service.
If you don’t have a Google Business Profile, your roofing company won’t display in the Local Pack, so get one as soon as possible, which you can do here. You must optimize your listing after you have created it.
IMPROVE YOUR GOOGLE BUSINESS PROFILE FOR BETTER RANKINGS ON GOOGLE
Include your company’s name, address, and phone number (NAP):
You want users to be able to easily identify your company, find your storefront, and contact you when necessary. You might lose business if your address or phone number is incorrect.
Add your company’s website URL:
Including your website URL in your Google Business, Profile allows potential consumers to learn more about your company and is a terrific method to drive more traffic to your website.
Include your hours of operation:
Making your hours of operation apparent informs clients when you are available. Incorrect information may result in missed chances for your company.
Include new service areas:
Businesses can add their company address as well as up to 20 distinct regions of service. You may select from ZIP codes, cities, and counties. Take advantage of this to increase the size of your digital footprint.
Get Positive feedback:
Customers may use reviews to make an informed judgment about a company. Assume you’re searching Google for a roofing business to perform a roofing inspection. In the Local Map Pack, you come across two shops. One company has a 2.5-star rating and several negative reviews alleging bad service, while the other has a 4.7-star rating and numerous positive reviews complimenting their customer service and professionalism. Which one do you think you’ll pick? Isn’t it the company with the highest star rating? Why? Because it is far more reliable and has a track record to back it up! When you finish work, request that the consumer submit a five-star rating on your Google Business Profile!
Be Absolutely Sure Your Website Is Mobile-Friendly
Mobile web surfing accounted for 48 per cent of the internet market share in the United States as of October 2021, accounting for almost half of all overall internet browsing. With the rise in mobile usage among customers, having a mobile-friendly website is critical in today’s digital world.
“What is a mobile-friendly website?” you may be thinking. Alternatively, “Why do I need a mobile-friendly website for my roofing company?”
According to Google, a mobile-friendly website is one that is responsive, maintains a similar structure across all devices, and makes it simple for users to fulfil their objectives. This includes things like being able to swiftly move from one website to another with little loading time or being able to easily locate a company’s contact information.
Improve the Metadata on Your Website
What exactly is metadata, you ask? Title tags and meta descriptions are examples of metadata. Title tags are the page titles that users see in search results, and meta descriptions are the little snippets of text that appear beneath the title tag in search results that summarize the material on the page.
Both are important ranking factors that serve to inform Google and potential consumers about your company.
Take advantage of this and boost your SEO? You may, however, incorporate roofing-related keyword mentions and value propositions into both. Naturally, each title tag and meta description should be tailored to the page in question.
Optimize the content of your website and include your company in local directories.
One of the first things that come to mind when thinking about any good SEO strategy is content. Content is a type of information that a customer surfing the web can consume. Here are some samples of content:
Articles, Blog posts, Service pages, Product pages, Infographics, Videos Etc.
It is important that your website have content that is unique, well-structured, and optimized.
Remember that Google aims to provide the greatest possible experience for its users. If a searcher is seeking for your company to help them the simplest method for Google to help them is to direct them to a business page that has information related to the user’s request.
Don’t worry if you’re new to the concept of a local directory; we’ve got you covered. Local directories, often known as citations, serve as venues for listing a company’s public information. This comprises the company name, location, phone number, business social networks, and other information.
Obtain relevant backlinks
A backlink is a link from another website to your own website. It’s an excellent strategy to increase domain authority and credibility with Google. When Google observes a website being engaged with or linked to by other credible websites, it indicates to Google that the website in question is an expert and authoritative person in the community in question, and it will push your roofing business higher in search results. Remember, the higher your business ranks in search, the more likely it is that a searcher seeking services will click on your website and call you for assistance.
Kreationsites Helps Companies to Increase Leads & Sales From Google
Kreationsites local SEO services have helped companies of all sizes in growing their businesses by allowing them to be seen on the first page of Google results.
Send us a note if you’d like to learn more about how we can help you expand your business.