The Internet has created a new scope of growth and development for businesses all around the world. Even in India, it has created the buzz of using digital channels in marketing. The increased use of the internet on mobile phones, computers, and laptops has resulted in a significant shift in the demand for digital channels. Nowadays, digital marketing is in a boom. Of course, the reason behind this is access to digital media using different channels such as social media.
Digital marketing is growing at a flourishing rate in India. If you look at the stats, you will find that every minute, more than 100 users are connecting with the digital channels for one or other purpose. Whether it’s about surfing the internet or using Google to find some information or looking for social media channels for chit chats, everywhere digital marketing is being used.
How come the digital marketing industry has come this way?
That requires a look at how we got started in the first place.
Previously, marketing was all about door-to-door advertising, word-of-mouth publicity, radio announcements, TV advertisements, etc. These traditional methods are the only source of marketing. When the internet happened, everything changed from humans to technology. Everybody started looking for the alternatives through which the maximum number of consumers could be reached with minimal effort. Of course, digital marketing is the only way to do so. And thus, it started following people to make them follow back.
Digital Marketing Growth in India
Even after the internet’s arrival, it took years to see the same effect in marketing. In 1996, IndiaMART happened, which gave new scope to the marketing field. After that, Flipkart brings in the new online shopping spree for the marketers. Over the years, the digital marketing industry has come a long way to a space wherein users can pick their mobile phones, laptops, or computers and order and purchase whatever they want. Over the years, the digital marketing industry in India has given users new promises to create an online space wherein a global network can be created for businesses to flourish.
Creating New Areas for Small Businesses
Many small businesses face a lack of money to accelerate their marketing process. For them, digital marketing is an initiative that allows them to prosper with their business without worrying about those heavily loaded campaigns. With the online advertising platforms, they can also reach their prospective customers without mismanaging their budget.
Small businesses can easily promote their digital marketing campaign and create a brand name for their company by utilizing SEO and email marketing methods.
Future Growth of Digital Marketing
As per a report, the number of active internet users is going to reach more than 666 million by the year 2023. Also, several companies are shifting to the e-commerce market in order to reach more consumers. Not only this, even digital marketing jobs are going to increase at an expanding rate. All these things hint at the growth level one can expect.
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Digital marketing is not going to slow down in the near future. All it will experience is acceleration. Thus, businesses can expect a lot from it by implementing effective strategies and best practices.