A very unique way of bringing together like-minded people on a social media platform is the use of hashtags (#). In order to promote your business on a social media platform, you need to use the hashtags in a proper manner. But a large number of people are unaware of the right use of hashtags. In this post, I am going to tell you the importance and benefits of hashtags as well as how to use them properly.
When for sending a powerful message on the social media platform we use phrases, titles or words then these are known as hashtags. In reaching the target audience, strengthening the image of a brand, attracting followers, increasing engagement and categorizing posts the hash marks play a unique role. Every day a large number of photos (nearly 95 million) are posted on Instagram. So, in order to provide the right content to the audience, the hashtag system is used by Instagram in an effective manner.
But you need to know a very important thing that your business’s progress may hinder if you will frequently use hash marks. Let us understand this with an example of using salt in food. When we use the salt in the right amount then the food tastes good but too much salt spoils the taste of the food. Similarly, if you will use a large number of hash marks then the users will not like it.
How to use hashtags on different platforms?
When accessing Twitter, you have to use hashtags very cautiously. On this platform, there can be a loss of important information because of the limit on the number of characters for a single tweet.
On LinkedIn, without updating your status or getting likes and comments you can allow people that are not members of your LinkedIn network to access the updates on this platform. But do you know how will you do this? You can do this by using hash marks on this platform in a proper manner. So, personal brands and companies can use LinkedIn for raising awareness about their brand. Your reach on LinkedIn can increase if on the pages of your company or your profile you will use some hash marks.
Do you know that connecting individuals on Facebook with the use of hash marks is not easy? Rather you can easily connect to publishers, brands and influencers on Facebook via hash marks. Two reasons exist behind this. The first reason is that there are private accounts and posts for most users on this platform. The second reason is that the rules for promoting on this platform are very strict. If you will type facebook.com/hashtag/ (your search term) on the internet then this will help you in monitoring the hash marks on Facebook. You will see similar kinds of hash marks.
If you have an account on Pinterest then in your board descriptions, board titles, descriptions and profile names you need not use hash marks because nobody can search or click them in these areas. Rather in the descriptions of pins using hash marks is much better. On this platform, you can start conversations with others by connecting with them via Pinterest hash marks just like you can do on Twitter. Other pins will be clearly visible to you if you will click on the hash mark of Pinterest.
Using hashtags for your trade
For generating better hash marks in a short time, you can get ideas from the personal profiles and personal inspiration of your competitors. If on their photos they are hashtagging something then you need to enlist that all. In your industry, several influencers may be using hash marks of different kinds which you should know in detail. You can check out those hash marks that are relatable and most popular on Facebook, Instagram and Twitter. Along with this, searching hash marks on most apps of social media is very easy. In order to know whether for influencers on Twitter, using hash marks will be beneficial or not you can take the help of a Twitter tool known as Twitter analytics.
A few hashtags that are so important
For brands, it can be beneficial to use those hash marks that are smaller in volume and are more specific. Let us see how:
- Those people who are searching for something on the internet can easily find that thing through these kinds of hash marks
- If the pool is smaller then also brands can give tough competition to others with the help of these hash marks
Research suggests that for a single post around 7 or fewer hash marks are used by most of the brands (nearly 91 %). Without testing, knowing about the best hash marks will not be possible for the brands.
How to make brand campaigns successful with the use of hashtags?
Your brand campaigns can be successful if you will use memorable and unique hash marks with them. Don’t use those phrases that are so common. You can promote a new item via campaign hashtags.
For those who want to use Facebook, Instagram or any other social media platform to advertise or market something, it will be good to take help from Social Media Consulting Services.