With an ad on Google ADS it is possible to generate numerous hits to certain content, after all, it will be well positioned in the largest online search engine!
The entire process is done based on keywords and cookies, that is, how users search for your product or service in the search engine, determining where ads will be displayed in addition to search pages.
Many people still have doubts about the investment and how the tool works, not knowing for sure what Google ADS is and, much less, what are the best ways to generate revenue with it with in Digital Marketing Agency Bay Area.
Thinking about it, we brought the solution to this question!
Keep reading this post to learn all about profitable and highly successful campaigns within ADS.
What is Google Ads?
Google ADS is a Google advertising platform, in which, through this service, advertisements are displayed in the form of sponsored links every time someone performs a certain search.
These ads are mainly displayed in the results of searches performed, always related to the keywords used in the search.
Google ADS is Google’s main source of revenue. In 2011, the platform generated more than 90% of the nearly $37.9 billion the company made.
Different ad color
To differentiate organic and sponsored results ads, the platform shows an indicator with a small “Ad” tag.
Before it was yellow, which made it more evident that the search result was a paid offer.
It is now green, which makes the ad look more similar to “normal” search results for those who are more inattentive.
How ADS works?
The best way to use the platform’s full potential and resources is by knowing how it works and what it can offer your company.
Very simple, intuitive and functional, Google ADS has everything to become a powerful ally in your Digital Marketing strategy!
This is a very relevant tool for your digital actions, after all, nothing better than showing a relevant ad that “delives” exactly what your audience is looking for at that moment.
But not only that! There are other ad formats available within Google ADS in addition to the traditional search network.
They can be displayed in the form of videos and banners, in special areas and with greater visibility on other Google partner sites.
Search Network
Known as the Search Network, this is the most “traditional” format and known when it comes to this tool.
It is made up of search results from Google and partner sites, in which ads are displayed in prominent areas in the results – usually in the top 4 positions – and, for keywords with high competition, also in the bottom 3 positions.
In addition to Google itself, Google Play and Google Shopping, the large portals and smaller sites that have internal search engines are also part of this network, thus forming part of the affiliate network, Google AdSense.
The main advantage of this ad is that the results are shown to people interested in the subject !
That is, users who are searching for information about a particular product or service from a company, thus increasing the chances of receiving a click.
Display Network
Comprised of thousands of websites in various segments, in addition to company-specific pages, such as Google Finance, Gmail, Youtube and Blogger, the Display Network also includes apps and websites for mobile.
By displaying ads on this network, the advertiser can reach a wide range of customers with various interests and at different times of the buying cycle, displaying content in different formats.
One of the main advantages is to select, in a detailed way, the subjects of sites or pages where the ads will be displayed, along with the target audience.
The Display Network allows you to:
- Create ads in various formats , such as texts, videos, interactive graphics, banners and others;
- Place on sites that are relevant to the sale of the product/service;
- Show ads to consumers who are likely, or will be, interested ;
- Manage and track the budget results of your campaigns throughout the entire process, just like on the Search Network
- remarketing
Remarketing is an online advertising technique applied in Google ADS to display ads to users who have already had contact with a particular brand, accessing the site or searching previously.
You know when you get the feeling that you’re being chased by an ad when browsing multiple sites, usually on banners you has seen before. That’s Remarketing!
This strategy of re-displaying the ads that had already piqued the user’s interest is a way to reach people who looked, but for some reason gave up on completing the purchase.
To configure this strategy, it is necessary to insert the Remarketing tag in the applications or website pages, provided by Google ADS.
So when people access these pages that are tagged, it is as if they were “tagged” for a certain time.
The types of Google ADS Remarketing are:
- Standard Remarketing: With ads shown to past visitors on other Display Network sites;
- Dynamic remarketing: displaying dynamically generated ads created by the ADS itself to previous visitors;
- Mobile remarketing: Showing ads to people who have already used your mobile site or app;
- Remarketing Lists for Search Network Ads: Showing ads to people who visited your site while they were continuing to search on Google;
- Video remarketing: People who have interacted with your channel’s videos may also be re-impacted as they browse other Display Network videos, websites, and apps.
Reasons to advertise on Google ADS
A good ad needs to reach the right people at the right time in the purchase journey, so Google ADS is an excellent option for promoting your business, service or product, in a segmented, targeted and measurable way.
Among the main reasons to invest in the tool we have:
- Potential;
- Segmentation Power;
- Investment control;
- Evaluation of ROI (Return on Investment);
- Cost benefit.
As we have seen, this platform is extremely efficient when applied correctly in your brand’s communication actions.
Now use all this knowledge of Google ADS in your campaign, and start reaping positive results for your company!
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