The rising popularity of NFTs has paved the way for entrepreneurs to come up with innovative projects. In the competitive digital blockchain world, it is quite tough to enhance the scope of crypto-related businesses. For this to attain, Discord will pave the effective way to get a wider reach among the community. This article will let you know what Discord is and learn about the Discord community server alongside ways to promote businesses or projects with the implementation of NFT Discord marketing strategies.
Everything You Have To Know About Discord
Discord is a digital distribution platform as well as an instant messaging platform. Since its emergence in 2015, it started to gain prominence because of its existing features. The number of users in 2017 was 10 million, and with the passage of time, it reached 140 million in 2021. This itself signifies that the popularity of Discord has been soaring. As of a recent report, there are over 150 million active users.
The prime functionality of this platform is letting the users chat via voice, video, and text. Also, they could share their screen. Apart from personal use, Discord is used for professional/business purposes.
Moving further, a Discord community server is an online chat room. This is quite similar to the feature that is available on other social media platforms. There are two major types of servers, including the following.
Private Server: In this type of server, the individuals can join the server only when they click the invitation link which was sent by the server admin.
Public Server: In this, any users of Discord will be able to join the server when they have the link.
Moreover, the significant difference between them is that the public server is bound to the general topics to discuss. In contrast, the private server is centered on a specific niche for discussion among the community.
Do You Know What Sets Discord Apart?
Customization is the only parameter that has set Discord apart from everything else. This includes the creation of the server and managing it with the allocation of multiple roles. Furthermore, inviting people to join the server through an invitation link and particular channels for different niches are added advantages. Audio, voice, and video quality are much more considered. Apart from the basic features, the users who have a paid subscription to Discord will have many more perks, which also include unique features.
Discord Is Also For Marketing – Prime Purpose Of Building Community
As stated above in a single statement, Discord is used for both personal and professional purposes. This platform is more suitable for promotional purposes. Especially, when it comes to NFT-related projects, the reach will be better when compared to promoting these on other platforms.
With the evolving innovations in this digital world, platforms like Discord will bring such an effective opportunity for entrepreneurs to perform such kinds of tasks to enhance their businesses. Undoubtedly, this will be a perfect platform for building community by creating an NFT discord server and getting brand recognition.
Here’s How Discord Could Be Used For Marketing NFT Projects
Creating an NFT discord server is primary. This you could establish with the help of the Discord marketing company or agency. Using this, creating multiple channels for different categories to discuss.
Upon creating the server, content related to the projects are to be shared for promotions. The content to be published would be either in text or as a meme. Even Discord supports GIFs. The innovative and clearer content that is relevant only will reach the target audience and lead the way to enhance the business considerably.
The channels with like-minded people are much requisite. That is, you have to be very much sure to determine who you are target people are. The choice is yours to have a private or public server. Undeniably, NFT discord marketing will be a good choice when reaching a wider group of people for community building.
Here Are The Points To Be Performed When You Opt To Promote Projects
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The Choice Of Discord Is Right Or Wrong
The beginning step is to make sure that Discord will be a suitable platform for promoting your brand, project, or business. The underlying fact is that this platform is most preferable for B2C purposes. Moreover, ensure the people’s interest and preference who are using Discord. From this, you will get to know you could perform NFT discord marketing.
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Set Up Your Channel
Before creating your channel, setting your goal is a prerequisite. Your objective could be anything like establishing connections with potential audiences, creating brand awareness for your project/product, and gaining audience loyalty. Upon the consideration of your goal, create a channel with that certain niche. This would entitle you to communicate to your target audience.
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Create Rules For Members
Once you have created your server, the primary thing to be given utmost importance is making your channel a safer place for community members. This is to be achieved by creating certain rules. These rules will define the accessibility and permission from the admin side to the community member. After the server has been set up, promote it on other channels where your target audiences are.
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Keep Your Community Engaged
It is not only sufficient to create the server and let the target audience join your community. Apart from this, much importance should be given in order to engaging the community members by posting relevant content in a text format. Or else, as a meme.
Are You Up With Your Project?
Here Will Be Some Upcoming NFT Projects In 2022:
There are several NFT projects making use of Discord in order to promote and enhance the scope of their projects. Some of the upcoming NFT projects that are in line are listed below.
- VeeFriends
- Crypto Baristas
- Flyfish Club
- Azuki
- Doodles
- Women Rise
By now, you will be aware of what Discord is about and how it is used for marketing purposes. Are you up with an NFT project and get a better reach? Ensure that Discord will be a perfect platform for your project and keep going with creating an NFT Discord Server and building a community in order to make your presence among several projects which are in line.
Final Words
Without a doubt, Discord has gained immense popularity in recent years and has become a preferred platform for marketing NFT-based projects. Employ it to create a Discord community server and enhance the scope of your business. Take your first step by approaching a reliable Discord marketing company or agency.
