Introduction
Auditing the Google Ads account is necessary to keep your account running smoothly. Auditing of Google Ads account doesn’t mean that you will have to find just flaws and errors in your account. It means that you will have to fine-tune your Google Ads account. After fine-tuning your Google Ads account, you can generate more traffic and revenue with less money. If you use a Google Ads account, you will know it is a complicated platform and that you can’t take it lightly. Here, at Setup Post we will share essential tips that will be helpful to you in auditing your Google Ads account.
1. Start With Basics:
The first step in auditing your Google Ads account is to start with the basics. First of all, you will have to track conversions in the basics. According to a report, only 29% of Google Ads account holders are tracking conversions right. On the other hand, 71% of the Google Ads account holders are missing it. If you track conversions rightly, you will get an idea at what cost people are converting. It means that you can get an idea about the cost of these Ads. Secondly, you should link your Google Ads account with Google Analytics. After linking your Google Ads account with Google Analytics, you can transfer your Google Ads data into Google Analytics. As a result, you can generate and compare your PPC Ads campaigns. At last, you should also display the Ads on the right channels and in the right locations.
2. Structure Your Ad Group:
While auditing your Google Ads account, you should also make sure that the structure of your Ads account should be easy to use. If you use poorly constructed Ad groups, these Ad groups will be difficult to navigate and update. For this reason, you should take an overview of the keywords in each ad group. If you are using more than ten keywords in an ad group, you should break this ad group into two Ad groups of five keywords each. Moreover, you should also make sure that there should be similar keywords in each Ads group. After simplifying the structure of these ad groups, you will know that the quality of your ad campaigns will be improved dramatically. The simplified Ads groups enhance an Ad campaign’s CTR and conversion rate.
3. Use Response Search Ads:
To start a new Ad campaign, you will have to write this Ad campaign. You will have to adjust the proper keywords in each ad campaign. If you want to start dozens of ad campaigns, you will have to spend enough time creating the ad campaigns. You should know that the writing process of an ad campaign can decide the failure or success of this ad campaign. Most Google Ads account holders create a single ad for an ad group. If you want to run Google Ads successfully, you will have to create 3 to 5 Ads for each ad group. These ad groups will be helpful to you to scale and comparing different Ads. You can also use responsive search Ads. Google will automatically mix headings and descriptions for different search queries using these Ad formats.
4. Properly Use Negative Keywords:
According to research by a coursework help firm, the average wasting of the Google Ads account holders on the wrong search terms is 76%. The research also suggests that most Google Ads account holders waste this money even after properly structuring their accounts. While auditing your Google Ads account, you should also think about this waste. The best way to save money from wasting on the wrong search terms is to use negative keywords. Negative keywords are those search queries that are irrelevant to your products or services. If you add these search queries to the list of the negative keywords, Google will not show Ads against these search queries. If you don’t add these search queries to the list of the negative keywords, people who are visiting your website through these search queries will never purchase any product or service from your website. As a result, the conversion rate of your Ads campaigns will be lower.
5. Assess Ad Extension Relevancy:
According to Google, if you want to increase your Ads campaigns’ conversion rate and CTR, you should use ad extensions. While auditing your Google Ads account, you should also take an overview of these ad extensions. You should try to include those ad extensions that can boost your ad campaigns’ conversion rate and CTR and remove those ads that decrease your ad campaigns’ conversion rate and CTR. For example, you should remove it if you have added a phone call extension but don’t have enough employees to handle the users’ phone calls. Its reason is that this extension will last a bad impression on your Ads campaign. Moreover, these kinds of irrelevant extensions will also increase the cost of the ad campaigns.
6. Create Unique Landing Pages For Each Campaign:
After creating ad campaigns on Google, you should try to take an overview of the quality score of the ad campaign. While auditing your Google Ads account, you should also try to know the quality score of the ad campaigns. Your landing pages play an important role in increasing or decreasing the quality score of an ad campaign. The best way to improve the quality score of your ad campaigns is to create specific and unique landing pages. You should create a unique landing page for each ad campaign. The unique landing pages will give the exact results to the users they are looking for. By making your landing pages unique, you can improve the conversion rate of your ad campaign by up to 200%. You should also ensure that your landing page contains the same information you are showing in the Ads campaign. The main aim of Google Ads is to send visitors to your website. After reaching your website, you will have to provide the best quality products and services if you want to convert them into potential customers.
Running a good Ad campaign with proper format and context based on end-users will get maximum CTR. For this, Auditing your Google Ads is imperative. We have mentioned some tips that you can follow to ensure that you have the right approach for your Google Ads account.
