Automating processes to save time is not so new. Hopefully, with better bots, the tradition of automating will be continued, and workers can focus more on the creative and productive aspects of their jobs, which need a human touch. In addition, a recent report by Gartner indicated that spending on enterprise application software would reach $505 billion this year, representing a growth rate of 8.8% over last year. Most of the capital will be devoted to robotic process automation (RPA) and other forms of digital work automation.
An organization feels that the level of bot regulation is unsatisfactory, according to a new study conducted by my company, which aims to evaluate bot regulations, guidelines, and standards within the organization and outside the organization. In a survey conducted among senior executives from financial services, technology, and information technology firms in the United States and the United Kingdom, it has been found that businesses are increasingly using bots to improve the customer experience and automate critical processes, such as external web data collection practices.
There is a growing movement to automate everything from how we interact with our customers to how we work. We can potentially save tens of thousands of man hours each year by implementing these robots. It is reported that today, 45% of companies in the United States and 33% of companies in the United Kingdom are actively seeking an increase in external regulation of bots. Many feel that the current rules related to the use of bots are unsatisfactory.
Bot
A ‘bot’ is a computer program that performs repetitive, automated, predefined tasks under its control, which is referred to as a computer program. In general, bots mimic human behavior or even replace it entirely. This is because they are automated and are capable of making much faster decisions than humans in many cases. This enables them to provide valuable customer service or index search engine results. They can also appear in the form of malware – that is, malware that hackers can use to take complete control over a computer system.
How Are Bots Used?
Research cited earlier strongly suggests that almost all (95%) of the organizations surveyed are planning to expand their automated functions in the next two years and the use of bots. It is quite clear from this number that bots have a considerable positive impact on society at large, which shows the positive impact bots have on society as a whole.
It is also revealed that the survey in corporate environments also reveals the most common uses of bots. Having customer service ranked first in the list comes as no surprise, with 76% of organizations using bots to handle customer queries and feedback.
In addition to e-commerce, labor research, supply chain analytics, and enterprise data capture, there is an increasing demand for web data collection, which is becoming more popular. Commercial entities can sometimes use public web data as an example of how sentiment analysis can determine the popularity of new product introductions and curate structured data sets about companies and products to ensure that they remain relevant and win more market share.
Common Uses Of Bots
There is hardly anyone unaware these days that the digital world is rapidly replacing human contact with virtual assistants and automated systems. Even though there is substantial disagreement regarding their existence, the fact remains that they are steadily increasing in prevalence. Have you ever interacted with a bot during your time surfing the internet? How about the last time you searched the internet? Did you come across a bot?
The purpose of this article is to dig a little deeper into how bots are used in the most common ways:
- Data
Among the applications bots are used for, there is a reason why they are the second most common type of application for which they are being used: 69 % of U.K. respondents and 48% of U.S. respondents reported using bots for web data applications. The bot can be programmed to generate analytics insights based on the bot’s information or even to process large datasets based on the information that the bot has collected.
- The Corporate Environment
It’s tough to speak to someone when you contact customer service because no one is on the other end of the phone. A computer program handles your queries and feedback instead of a human being, saving you time and reducing expenses. A survey conducted by the Interactive Advertising Bureau found that 76% of organizations are currently using bots in their customer service department, which means corporate environments are the most common place where bots are being used.
- Other Uses
The applications of bots are far from being limited, and there are many ways to utilize them. The majority of the organizations surveyed expect to increase their automated functions in the next two years and the usage of bots in the process. The survey also revealed that 51 percent of users use bots for cybersecurity, 35 percent will use bots for backend automation, 23 percent will use bots to engage on social media, and 22 percent will use bots for automated trading. Due to these factors, the number of bots used by businesses will likely increase even more in the next two years.
Guidelines & Regulations Demand
In the same way that technology can be exploited, bots can also be used similarly. Even though they shape the way we work, save businesses thousands of hours a year and a substantial amount of money, and streamline user experiences on a large scale, as a whole, they bring a lot of value to our everyday lives.
The reality is that this technology is plagued with myths and misconceptions that are widespread in today’s society. In general, public attention is generally drawn to the fact that the bots used by scalpers and DDoS attacks are usually not good. Sending spam and taking advantage of this technology to obtain personal information are two other irresponsible uses of this technology.
Due To These Exploitation Cases, Should Bots Be Regulated?
The United States has 47% of its employees who are satisfied with the current level of regulation, as opposed to 60% of British employees who are satisfied with the current regulation. It is still important to note that there is still room for improvement, as illustrated by the different approaches that the European Union and the United States have taken to create regulations for bots. Based on the research findings, we found that 45% of organizations in the United States and 33% of organizations in the United Kingdom want greater external regulation of bots.
What Guidelines Will They Create & Who Will They Be For?
According to a recent survey conducted by the United States, 48% of respondents said that their company already has rules for handling bots in general. Another 48% said that they have rules for handling specific bots specifically. In the United Kingdom, these figures are 57% and 40%, respectively.
A recent survey showed that 96% of those surveyed – both in the U.K. and the United States – have guidelines in place, with the United Kingdom leading the way in covering all uses. It can be concluded from the survey that companies in both countries feel the need for guidelines and regulations.
Final Thoughts
Our industry needs to adopt a comprehensive, industry-wide framework to ensure that compromised bots are never put in the hands of shady actors. In the same way that they protect the identities of their employees and customers, every company and organization should be able to deal with and protect bots in the same way they would their employees and customers. As an alternative, you can also use the best web scraping tool, such as ProxyCrawl, to extract data efficiently without wasting time on it.
Bots should be used only for the purpose they were intended to serve – that is, to make us all more efficient and effective, especially when accessing the vast amount of public data available on the web as a whole. There is no doubt that winning more and losing less is a result of excelling.