Email marketing works, but you can’t start collecting email addresses and sending out mass emails hoping to suddenly see a huge boost in sales. It is much more likely that these messages will be ignored or deleted.
Why? Because you haven’t followed the five essential steps to creating a successful email marketing campaign.
For each email marketing campaign you develop, follow the five steps outlined below. Do not skip a step (or several steps). Your campaign results will suffer. This means that the money and time you invested in creating the campaign will be at least partially wasted. You can get in touch with Best Email Marketing Agency in London. If you follow these five steps, your email marketing campaigns should perform better than ever!
1.Target
Is everyone on your email marketing list the same? Do they all buy products or services like yours for the same reasons? Do they all have the same problems? Here’s a hint: the answer to all three questions should be no.
For your email marketing campaigns to be as successful as possible, you need to segment your audience and send laser messages to highly targeted groups. Build each campaign for a specific target audience.
2.Message
As mentioned in point 1, your email marketing messages should be laser-focused. If you try to communicate too much in a campaign, every message is diluted.
Focus on a primary message whose content and tone match the target audience. You can add secondary messages, but no more than two.
3.Calendar
Be sure to send your email campaigns when the target audience is most likely to see them. If you send emails to a business-to-business audience and most of the email addresses on your list are work addresses, send your campaigns during normal business hours.
This is an area where testing is extremely important. This could take a few campaigns sent at different times and compare open and click rates between all campaigns to find the best day of the week and best time of day to send your campaigns in the future.
4.Inventory
Make it as easy as possible for recipients to know exactly what to do after reading your message. Not only do you need to make sure they know what to do, but you also need to make it incredibly easy for them.
There are some things you should always do to make it easy for recipients to respond to your call to action. First, make it extremely easy to see. Second, make sure your posts are mobile-friendly so people can read and take action using their smartphones and tablets. Third, make sure they can click a link to perform the desired action. You are sending a digital communication, so the recipient should be able to act on that digital communication. An email message that asks a customer to call you to perform an action is likely to have worse results than a message that provides a link that the recipient can click to perform the action.
5.Rules
There are laws and rules you must follow when sending advertising campaigns. These rules govern requirements such as who you can send messages to, how to give recipients the ability to opt out of receiving messages from you, how to identify yourself, and more. One of the main laws that governs email marketing is the CAN-SPAM Act , so be sure to familiarize yourself with it.
If you use an email marketing tool like MailChimp, Constant Contact, Vertical Response, Aweber, etc., then the provider may have additional rules that you need to follow. Don’t forget to read these rules and respect them, otherwise your account could be closed without notice!
Email marketing works, but you need to have a plan and follow the steps to get the best results!
