The business world constantly changes at the rate of knots around keeping its customers engaged. You can not be complacent in this regard and need to keep track of all the latest trends. One such trend spreading like wildfire is Social media walls, especially at events and promotions.
In this piece of information, we will provide you with a brief about Social media walls and how you can create a great social media wall through the best tools available in 2022. So, let’s get straight into it.
A social media wall is a cumulative feed of customers’ social media posts about an event on a large digital display in real-time. You can fetch the content through hashtags or handles and showcase it on a large screen during the event. The feed collected can be from any social media platform, Instagram, Facebook, Twitter, or Pinterest.
A social media wall is a great feature to engage users since it showcases the enthusiasm of attendees on the big TV screen, which influences other attendees to post about the event and join the fun ride. This word-of-mouth advertising is one of the key benefits that we associate with a Social Media Wall.
However, reading about a social media wall and creating one is like chalk and cheese. But don’t be too fussed about it, as we have arrived with top tools that would make your journey of creating a social media wall effortless and fun.
The multiple options available in social media wall creation tools make selecting the best becomes challenging. However, if you are clear about your project, we are sure that you will find the one that suits you the best.
Idukki provides end-to-end solutions for creating and displaying Instagram walls to engage audiences, generate leads, and accelerate growth. Through the Idukki, you can collect the most incredible stuff from prominent social media and digital platforms and compile it into one place.
Then, you can use the advanced moderating tool, which includes an automatic option, to ensure that your audience sees only the most valuable and premium content. Finally, personalize your social wall with professionally designed themes, layouts, styles, colors, and backgrounds, among other things.
In-built Studio offers different layouts to display diverse, informative apps with your social wall on the digital display.
Tagboard is a tool that enables you to find relevant hashtags for your event and aggregate all of your tweets, Instagram photos, and Facebook posts into a social media wall. This type of social media wall uses hashtags on major social media networks.
Tagboard also allows you to control and curate postings before they go live on your wall and create alternative template walls for your chosen aesthetic.
Curationwall is a platform designed for in-event screens that follow your specified hashtags and enables real-time curation of content. This tool also allows you to construct polls and surveys within the feed, collecting data from attendees before, during, and after the event.
It also features a robust analytics backend that assists you in creating reports based on user post statistics and survey responses.
Wall.io is a free-to-use social networking wall with a limited range of formatting options. Feeds from multiple social media accounts can be displayed on a single wall using hashtags, with auto-scrolling functionality to support real kiosk walls at your event.
You can also use Wall.io’s mapping feature to upload floor plans of your event venue for others to see at the event kiosks. If your kiosk technology allows screen touch navigation, Wall.io is also touch-ready.
The tint is a hyper-aggregated social media wall tool that not only connects hashtags to social media walls but SMS messages and video contributions too. The forms that guests fill out in person can also be displayed on touch-ready screens along with in-feed CTAs.
The interactive walls appear to be a terrific approach to immediately engage attendees on the event floor. In addition, the wall can be readily modified, branded, and gives analytics, among other features that set it apart.
Socialwall.me is another social media wall platform that connects via API rather than hashtags, providing the client more control over how content is displayed on the wall. Owing to API connectivity, clients can leverage even more metrics in their reports.
In addition, API integration allows you to use Java to animate, scroll, or create other visual changes to the wall, such as automated scrolling.
When people ask me what I do for work, they often wonder why organisations, from SMEs to global brands, would display social media feeds on their websites. What’s the point?
The size and industry plays a significant role in details but the key benefits of a social wall are:
- Grow the number of followers of social media accounts
- Build engagement and organic reach on social media
- Increase time spent on site (and improve SEO)
- Drive conversions with social proof
Most marketers say that one of their social media goals is to grow the number of followers on social media channels. Displaying inspiring content from your social media channels on all digital services will drive traffic to your social media accounts and increase the number of followers and fans.
Traffic to your sites comes from multiple sources – and only a fraction of your website visitors are followers of your social media account (let alone all of your channels!). A social wall is an excellent way to show all of your content in one place and inspire your audience to follow your future updates.
Do you know how social media channels prioritise the content that is shown to each user?
Our friends and other people we follow in social channels post so much content every day that it’s impossible for us to see all the latest content from everyone. Therefore, social media channels prioritise the posts that have the most engagement within our network. In other words, channels start with the posts that have the most shares, likes, reactions and comments by the people we know and add some of the latest posts (and the most relevant ads) to the mix based on our interests and past behaviour.
Displaying social media content on your digital services will inspire your audience to share those posts with friends and that will increase your visibility and reach in social media channels. Also, the content will drive traffic to your social media accounts and inspire visitors to like and comment some of your posts.
3. Increase time spent on site (and improve SEO)
As well as increasing engagement and reach on social channels, a social wall will improve your site metrics too!
Inspiring and fresh content will help you to keep your site visitors engaged longer and spend more time on your site – and that will drive traffic to your product pages and call-to-actions. The longer time spent on site can improve your SEO and Google search rankings too.
GoPro’s Instagram wall is an excellent example of how brands can increase time spent on site by adding a social media feed on their website. An inspirational Instagram feed display the best entries to GoPro Awards, and this drives traffic to product pages.
If you go back 10-15 years, you probably asked your colleagues and friends offline if they had any product recommendations when you were looking for something. You might still do that, but these days we more often turn to social media channels and ask our network – or search the latest posts and hashtags to find other customers using what we’re looking for.
What would be a better way to learn more about a holiday destination than typing a hashtag to Instagram?
We’ve always trusted our friends and other customers’ feedback more than the shiny images or brochures by brands – and the same applies to social channels. Asking your customers to share feedback with a branded hashtag or mentioning your account is an excellent way to gather some authentic content to your social wall.
Most people like to share their positive experiences online – and promoting your branded hashtag on the website, email marketing, social media channels and in physical spaces will encourage your customers to give feedback on social channels. Displaying those authentic experiences on your website will increase conversion rates.
Social Media Walls is the talking point for enhancing user engagement. The more the users, the more the impact you can generate.
We want you to be at the top of your mark when it comes to creating a social media wall which prompted us to bring the best social media wall creation tools of 2022. Now, it is up to you to find the best accustomed to your requirements.