A landing page on your website is the image of your company. It is a digital way to introduce your customers to the services or products you provide and the issues you can solve. The art of creating high converting landing pages isn’t rocket science, but it takes some effort.
RH Studio is a reputed SEO Company Hong Kong with a team of skilled marketers and designers to develop landing pages that bring leads to your business. It is better to design landing pages with the help of experts, not novices.
It is essential to know how to design high-converting landing pages that provide clients with what they want. A landing page is something that is more than simply making something that looks nice.
What Is A Landing Page?
A landing page of a brand is a separate webpage that is designed to bring in qualified leads. To accomplish this goal, you should incorporate micro conversions into your landing page, for instance, filling out a form or registering for a trial offer, or even registering your interest in a product or service.
Marketers typically send warm traffic to landing pages–the ones that have shown enthusiasm for your service. Other channels that your customer’s visit could come via pay-per-click (PPC) advertisements on social media or via your email database.
Rates of high converting landing pages differ according to the industries and the objectives. It’s therefore inconvenient to determine a perfect conversion rate that is universally applicable to every industry.
A Compelling Headline
A headline is a place where all useful things begin including curiosity as well as attention and comprehension.
A killer headline entices a customer to stay for a while and find out more about your offerings. A good headline should catch the attention of the reader. It should inform readers what your product/service is about.
It should also be brief. Do not exceed 20 words, and the minimum word limit is up to 10.
It’s also important to note the fact that when your headline is paired with an image that describes the service or product then you don’t have a need to write text in detail.
Pictures for High Converting Landing Pages
Appealing visuals can be an essential element of landing pages.
In reality, the brain can process images up to 60 thousand times more quickly than text. This means that your visitors are affected by images displayed on your landing page right away.
As you choose and then place your pictures be sure to keep in mind that the images must be large. The images should be pertinent to the product or service you offer. If you’re selling physical goods, it is crucial for your landing page to include images of the item.
If you’re selling a product or service, the objective of your image should be to draw attention and make it clear to the person who is viewing it. The photos must be of high quality.
Pay Attention to Your CTA
Your high converting landing pages’ call to action (CTA) can be described as the language that can typically motivate people to engage in specific actions. Your CTA could be filling out an online form, registering and downloading the freebie you are offering.
The CTA is the most important factor to design high converting landing pages, SEO Services Hong Kong by RH studio makes sure that your landing pages apply well written CTAs to ensure that you attract potential customers to your website.
The ideal CTA should explain the benefits your customers will receive from you and prompt them to follow the registration procedure.
CTAs are often displayed in buttons that have contrasting colors appearing on the page and getting the attention of your customers.
The eCommerce experts will typically suggest placing the CTA over the fold. This is to maximize visibility and prevent users from leaving your site before they have a chance to see the offer.
Utilize Social Proof to Benefit
If your business is growing and your product is loved by customers, what’s the purpose of concealing it? When you post social evidence on your landing page, it assists in establishing credibility quickly for your readers.
If they are able to see a substantial number of people engaging, potential customers are much more likely to be aware that your referral rewards are worth it.
For instance, if website visitors are aware that there are thousands of people who have registered previously, then they will also be more likely to join in too.
Make A Simple Lead Form
Even though you could collect as much data as you can from leads, the conversion rates will depend on a variety of variables. This includes how familiar your prospects are with your company, where they are in the buying process, and how much trust they have in you.
Requesting their email and name in exchange for downloading content could be more than enough to bring in new prospects through high-converting landing pages.
Keep in mind that the primary goal of your landing pages is to turn visitors into leads.
Any links that compete with CTA links, such as hyperlinks to external pages of your website, can derail the site from reaching its goal.
You must ensure that you include any kind of link on your site that attracts visitors, viewers, to your CTA.
Design a Thank You Page
It would also be helpful to design a thank you page you can email to your prospects after they’ve completed filling out your form. You can show your thank-you message on the same page. This is the important element of high converting landing pages of any business.
Optimize For Mobile
Like every website page, your landing page should be responsive. It must be responsive enough to be adapted to all kinds of viewers.
It isn’t a good idea for your form to fail on mobile devices. Your landing page should provide visitors with numerous chances to convert.
A Clean Design
When a visitor arrives on your website, the first thing they’ll be able to see is the appearance and impression of the layout; therefore, first impressions are crucial in this regard. This is a major factor in the efficacy of high-converting landing pages.
As previously mentioned, the landing pages must be free of clutter. The goal of landing pages is to create an environment that makes it simple for visitors to make a decision, and the first thing you’d like to be doing is to create excessive distractions on your page that could distract users away from taking the intended action.
Conclusion
The trick to creating high converting landing pages is to provide as much information that is appealing as you can.
However, this doesn’t mean that you must give your prospects promises that you can’t keep. It is best to speak with them about their issues and the ways your products can help them.