Making a music video for your new song can be one of the most imaginative and fun aspects of the release process. Promoting a music video is a different ball game altogether. When you believe your creative effort is over, you are actually only beginning the most crucial phase of running your music career—getting your content in front of listeners.
One issue is that the majority of music organisations don’t disclose the best methods used by the business to promote music videos. Consider these 8 suggestions as your checklist to successfully get real YouTube subscribers.
1. Contact Your Audience On A Regular Basis
Long before the music video is finished, or even started, the secret to its success lies. You must establish a rapport with your audience over time if you want to have a ready-made fan base for each subsequent release. Send out updates, reply to remarks and inquiries, and generally let folks know what’s going on. They’ll be more likely to support your upcoming music video if they have a true connection to you and your music.
2. Generate Excitement Prior To Release
The following advice necessitates some forethought as well. When you are anticipating the release of a new music video, get your audience excited in advance. You may either take a more overt strategy and tease a general launch without a specific date, or you can go straight for the announcement of the music video and its premiere date. In either scenario, long before you even release the new music video, your fans will be invested in it. This will surely help in promoting a music video of your channel.
3. A Interesting Thumbnail, Please
You’ll have to decide on a thumbnail for the music video when you get ready to release it and publish it to each new channel. Although it can seem like an afterthought, your thumbnail is what visitors will see when they come across the music video while browsing content.
Make sure your thumbnail is compelling enough to stop scrollers in their tracks by taking the extra time to give it some attention. Just keep in mind that a large portion of consumers will be interacting via mobile devices, so stay away from tiny text or elements that won’t be visible on smaller screens.
The first thing you should do after the music video is released is share it on the most well-liked social networks. More channels are always better when in doubt because you never know where your content may go viral and attract a brand-new audience. Facebook, Instagram, Twitter, TikTok, Reddit, and even Pinterest are your possibilities here. Do share!
5. Improve SEO For YouTube
When you upload your music video on YouTube, you should next improve the SEO that supports it. It’s a given that every musician’s music videos must be accessible on YouTube for die-hard music lovers, therefore you shouldn’t neglect this stage (or this distribution channel). After all, 93% of the most popular YouTube videos are music videos, according to Brandwatch.
When you share your video, be sure to include the song’s name and your name as the artist in the title. Next, include additional keyword phrases in the description and tags. If you’re unsure of what to add, look at other music videos in your genre’s titles and descriptions to get a sense of what is considered standard in the business.
6. Partner Up With Other Artists
Asking or encouraging other musicians to share your new music video is the next stage in promoting it. This strategy will be more effective if you already have a network of musician friends and are willing to help them out again when they have a launch.
For this marketing strategy, you have two primary possibilities. The first is to simply share the launch with your network of artists to let them know about the new music video and hope that some of them would share it out of support or because they enjoy the work. The second is to inform your artist network of the launch and formally request their assistance in promoting the new product.
Both ways are OK, although as you could expect, you’ll probably gain more momentum if you specifically request promotional support. You can even combine the two strategies, asking your closest musical buddies for shares while also distributing the release to the general public whichever suits you the most!
7. Engage Power Players
You can also ask influencers to share the new music video and express their support if you want to take things beyond your network of other musicians. The reach of this strategy can be as broad or narrow as you wish; you can invest a lot of money in huge celebrities who can expose your content to millions of followers, or you can specialise to go for a particular target market. You’ll merely need to strike a balance between the cost of exposure you’re ready to spend and the demographics of the audience you want to attract.
8. Pay For YouTube Ads
Last but not least, keep in mind the numerous YouTube video promotion services are available to you for promoting your music video. You may be acquainted with the blog we published outlining precisely how to get more subscribers on YouTube, if you have interacted with our site in the past. Follow the advice we’ve provided there in accordance with the platform you want to use in order to promote a new music video in your advertisements.
Conclusion
You have it now! We hope that these eight suggestions will inspire you to promote a music video with style and increase its long-term success. We’re dedicated to assisting musicians in successfully promoting their music videos.