Branding is an essential part of growing your business. Building brand recognition and awareness play a crucial role in boosting your company profile and increasing sales. People often buy from businesses and brands they recognize. Here are seven branding tactics to generate leads.
Develop a Consistent Look
The key to great branding is creating a look that is easily recognized. That means your brand colors, logo, and slogan are consistent across all platforms your business uses. Having a consistent look makes it easier for your clients to recognize your brand.
Consistency in the layout of your blogs, your website, and your landing page allows your client to recognize your brand immediately.
Brand Your Writing Materials
The goal of branding is to make your business name visible and recognizable. This means your logo and tag line alongside your brand colors can be identified. One of the ways your brand can attract attention is by branding your writing materials.
When you brand your company’s writing materials such as pamphlets, business cards, flyers, and stationery with your printed logo and slogan, this will create familiarity and your customers will be more likely to remember your brand. Ensure that all official correspondence uses branded stationery. You can also brand your notepads, pens, and company merchandise.
Free Product Samples
One of the biggest hurdles your business has to overcome is the purchase barrier. People tend to stick to the brands they know and relate with. It is challenging for consumers to make blind purchases.
Free samples allow the client to use the product and interact with it. It eliminates the purchase barrier by letting customers test the product for free and decide whether they like it. When prospective customers use your free sample, they become aware of your brand and include it in their purchases.
Freemium works in a similar way to free samples. The only difference is that it is split into two parts, a free version, and a premium version. This tactic favors businesses that are launching new products into the market.
You can offer your clients a free limited trial of your product. This will prompt them to put in their contact details to be followed up by your sales and marketing team. You can also choose to offer a free version of your product that has premium content unavailable to users of the free version.
The free version should retain the core value of your product, but certain features require the user to subscribe to the premium version. Freemium is a great way to position your lead magnet in the market and increase brand awareness.
Collaborate with Influencers
Influencer marketing is one of the easiest ways to increase brand awareness. Unlike in previous years when influencers were only celebrities, we have influencers in all industries and markets today. Working with an influencer provides social proof that your product is credible and raises your brand profile.
People trust influencers, and when they see a respected influencer advertising your brand, they want to try it. Because influencers have a wider reach amongst your target audience, they will attract prospective clients to your business.
The best way to market your business is by word of mouth. Customers who are happy with your product will refer it to their family and friends. This vote of confidence goes a long way in boosting the credibility of your brand. To increase the chances of your customers referring to your product you can introduce referral discounts, including gift vouchers, sales discounts, and free trials. Referrals are excellent lead generators.
One of the ways to generate traffic to your website and get attention on the web is through blogging. The more you blog, the easier it is for your content to be found on the internet. Guest blogging is a valuable tactic that helps you raise your brand profile. When you post exciting and insightful content on guest blogs, you raise your brand’s profile as an industry thought leader. Blogging on guest blogs opens you to new audiences and is a fantastic lead generator.
Raising your brand profile requires strategy and patience. A prolific brand is the best ambassador any business can have. Use these tips and see revenue growth in your business.