As everyone knows, the COVID-19 pandemic is having a negative impact on businesses. With sales falling and the future unclear, businesses are cutting marketing expenses. Not because they desire, but because they must. Nonetheless, every company recognizes that marketing promotes new business and customer retention. The difficulty then becomes figuring out how to make the most of the limited marketing funds available.
When marketing funds are limited, it is tempting to resort to low-cost promotional materials. However, be cautious because danger lies in wait when you send cheap bespoke presents to consumers and prospects. Instead of instilling loyalty and gratitude, your present results in recipients thinking less of your brand, if not insulting them.
In this article, we will assist you in avoiding the negative effects of low-cost promotional products.
Why Invest in Corporate Promo Kits?
Promotional corporate kits are an effective marketing tactic. After all, Coca-Cola and other well-known corporations employ them in their marketing campaigns for a reason. Simple things like branded keychains, pencils, and custom promotional t-shirts make clients happy and remind them of your business. Approximately 80% of them are utilized for more than a year, resulting in repeated exposure for your company.
Companies usually distribute them to consumers, staff, vendors, and possible business partners. Depending on your marketing objectives, you can use them to promote your brand image, increase awareness for an event, boost employee morale, or generate leads.
Overall, promotional freebies are an excellent approach to raising brand awareness. People will remember your brand more easily if constantly exposed to these goods. Consequently, this will lead to more significant sales. Hence, your advertisement will be in front of clients for a longer time than a sponsored ad or TV commercial. Indeed, up to 83% of consumers who receive promotional merchandise from a firm are more likely to purchase from it.
Affordable Promotional Items for Promo Kits
If you’re looking for inexpensive but effective corporate presents, these logo items can help you get the most out of your marketing swag.
Bandanas are a popular alternative to face masks. It’s no secret that nearly everyone in the United States is over the age of two. The famous Stretch Bandana, available in 17 imprint colors. You can buy them for less than $2.00. This low-cost seamless branded item has 13 different ways to wear it. It is washable and sturdy and has moisture-wicking properties. It’s the epitome of cheap swag that isn’t cheap. You can use it in your business promo kits.
How can you transform low-cost giveaways like keychains into low-cost promotional giveaways? The “key” is to provide clients with something with a unique design twist. People like custom keychains; therefore, they are popular promotional items.
For instance, the iPopStand is a keychain, and it also functions as a smartphone stand and a bottle opener. This item costs less than a dollar in any number, and it has a smooth, supple feel that everyone enjoys. Hence, you can add this cheap yet effective product to your swag kit and increase your business growth.
Wearable items account for around 29 percent of all promotional materials, and what makes them so enticing is their utility. Like, people can wear custom promotional T-shirts all year, and they look equally good with skirts and coats as with jeans and leather jackets.
As an advertiser, you don’t need to worry about sizing, and just keep three to five sizes based on the design and fabrics. Along with this, place the corporate logo on the front of the customizable T-shirts. In addition to this, remember that the more colors you use in a design, the more expensive it is. So, keep it simple.
Furthermore, consider your target demographic as well. Such as, if you’re targeting corporate business people, low-contrast prints are a preferable option. Whereas, if your target audience comprises teenagers or active people, choose a high-contrast print.
Sunglasses are a low-cost swag item. Aside from being very attractive, the High Gloss Sunglasses offer complete protection against ultraviolet A and B rays. These glasses keep personnel and clients’ eyes safe — a thoughtful touch that shows you care. Like conventional Retro sunglasses, some of them are constructed entirely of recycled materials, making them an excellent choice for conveying an eco-friendly message. One of our favorite aspects of this attractive yet straightforward employee appreciation gift is its low cost.
Customized Pens with Logo
This concept may appear overly simplistic and outdated, but it is pretty successful. Branding pens is a classic approach to promote your company that hasn’t gone out of style. Most likely because people usually pay attention to what’s written on a pen. One significant advantage of promotional pens is their low cost. Make a substantial number of them and distribute them wherever you can. Distribute your branding pens throughout your office, restaurant, or hotel. Tell them to keep it if they use one. Put your company’s logo on pens to appeal to your target audience. You can’t go wrong with this promotional item.
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