The pandemic has changed the health experience in a way never seen before. With social distancing, face-to-face consultations have become less frequent; however, the search for technological solutions such as Electronic Clinical files and Telemedicine has increased. With this new scenario, doubt began to arise among many health professionals: how to attract patients in this time of many challenges? That is also a question that we frequently receive here at Healthcare Marketing Agency. Although there is no exact formula on what to do to attract patients. Good practices will make it easier to attract them. For example, strategies to get more out of medical marketing and increase online visibility.
If you got this far and the topic piqued your curiosity. We invite you to continue reading to learn the best tips for attracting patients without seeming invasive. Considering the health crisis we are experiencing and the feeling of uncertainty that it has caused, it is necessary to understand the true human needs.
What will you find in this article?
- 1. Understand what the current needs of patients are
- 2. Break the ice
- 3. Make life easier for the patient
- 4. Get visibility on the first page of Google
- 5. Follow the opinions of patients
- 6. Get a professional website
- 7. Establish alliances
- 8. Offer online appointment booking
- 9. Show your location on Google My Business
- 10. Carry out quality Medical Marketing
- 11. Create a profile on a medical portal
- 12. Invest in medical software specialized in the patient experience
- 13. Maintain good communication with patients
- 14. Offer remote care via Telemedicine
- 15. Work with an electronic health record
Understanding the current needs of patients is important to identify what patients are looking for, from the types of procedures. Such as the cost of the consultation and its quality. Having access to this information is the first step in discovering the best strategy to attract patients.
👉 For that reason, you should not stop doing a little market research. With this, you will be able to evaluate the viability of your services and even highlight your strengths concerning the competition.
Break the ice for Healthcare
As much as the health sector requires years of study and various updates, it is important to keep in mind that many patients do not feel comfortable when going to the doctor’s office. Often, this discomfort can be related to the type of language used by the doctor. Specialist when explaining a certain diagnosis or the level of empathy shown during the evaluation. A more humanized and quality care is essential to build a good reputation and thus gain the trust of more patients.
👉 To get more recognition in your area of expertise, there is nothing better than taking advantage of social networks and other platforms to connect with patients. Use these spaces to present who you are as a professional and what you do best.
Make life easier for the patient by providing Healthcare services
Information is essential when standing out in a market as competitive as the health market. This is since patients are increasingly demanding, more digital. As a result, they investigate more and are better informed before choosing a specialist.
In 2019, the Healthcare Marketing Agency group conducted a study that revealed what patients expect to find about a doctor or health professional when searching the Internet. Among the basic data that have the greatest influence when choosing a specialist are:
- Profile picture
- list of services
- Professional experience
👉 Be sure to provide all the basic information they need to know. Then, take advantage of this tip to reinforce all these points on your website or professional profile.
Get visibility on the first page of Google.
Appearing or not appearing on Google is no longer an option. This is a decisive factor when it comes to attracting patients more easily.
The most famous search engine in the world receives approximately 70,000 health-related searches every minute.
That’s a pretty high number, isn’t it?
I would dare to say that if the question is “How to attract patients online?” the most appropriate answer would be: “Get a space on the first page of Google.”
With the issue of competitiveness in the health area, it is essential to have that visibility. But unfortunately, many studies have shown that most users do not reach the second page when looking for answers to their questions or needs. And to be honest: It’s not a new thing to hear the term “Dr. Google.”
But how do you get this space on the first page of Google so that you can be found easily?
To conquer your place in one of the “most popular avenues on the internet,” it will be necessary to invest in SEO ( Search Engine Optimization or Search Engine Optimization). It is a collection of tactics and strategies geared toward improving your website’s or business’s search engine ranking.
👉 Google gives more and more importance to the user experience. So in that sense, one piece of advice would be to always include your specialty and location to meet the user’s search intent.
Follow the opinions of patients
The opinions left by patients are one of the main indicators of quality for a health professional.
They function as social tests, factors that greatly influence the decision between one doctor or another, especially when it comes to a specialist they do not know.
👉 Building and caring for your online reputation is also a way to offer patients an increasingly better and safer experience. If you want to know how to promote the opinions and feedback of your patients, we recommend that you read this other article: Reviews help patients choose a doctor online
Get a professional website
A professional website is a gateway for those who have doubts about how to attract patients in the pandemic. Of course, when everything returns to normal. First, however, it is important to keep it updated with all the information about the specialist. And the office so that the patient does not leave it without first making an appointment.
Establish alliances for healthcare
Collaborations are efficient strategies for patient acquisition, as they directly impact online visibility and SEO. As a result, we advise you to leverage your network of acquaintances, colleagues, and providers of medical supplies to build alliances that allow you to optimize your visibility and that of your website.
👉 This can be done by exchanging content, links, posts, and even videos on professional social networks.
Offer online appointment booking
Offering online appointment booking is a way to deliver a more enjoyable experience, save time, and make your schedule available 24 hours a day, 7 days a week. This type of service is considered essential by digital patients.
👉 Currently, there are different tools on the market that are dedicated to sending automatic reminders and notifications that improve communication between the doctor’s office and the patient. Therefore, it is also a way to reduce the much-feared absenteeism because: up to 65% of patients forget the appointments they make.
Show your location on Google My Business for Healthcare
Google My Business is a free tool provided by Google to help businesses create local customer engagement. Being in this way is the ideal place to concentrate users’ attention if you have not yet announced your services and your practice in the region you operate.
Having a profile in Google My Business is a way to increase your online visibility, improve SEO and facilitate patient searches. Through this profile, users will be able to check the services you offer and read some ratings.
Carry out quality Medical Marketing
With the pandemic, many health professionals have been forced to rethink their strategies to get closer to patients, even from a distance.
- In this context, we could say that it is an excellent time to produce content through your professional Social Networks. In this way, it will be present in the daily lives of your followers/potential patients, and you will be able to share your knowledge and experiences less traditionally. Formal.
Create a profile on a medical portal for Healthcare
Creating a profile in an online medical portal well positioned in search engines, such as Healthcare Marketing Agency, will promote your visibility. In the case of Chile, the platform receives more than 1.2 million unique monthly views and has more than 60 thousand registered health professionals. However, to increase the chance of being found and chosen by patients, you need to display as much information as possible and keep your profile updated.
Invest in medical software specialized in the patient experience
Have you ever thought about having a system that allows you to book appointments online, record electronic medical records of patients, send personalized medical marketing campaigns, and, among many other functions, help you increase the productivity and profitability of your practice??
A modern and complete medical software can offer you much more and guarantee the security you need to protect your data and that of your patients.
Maintain good communication with patients
Another important tip is to keep in touch with old and new patients. Investing time, dedication, and improving communication channels with the public will help you strengthen and stimulate the relationship of trust with them.
In addition, it is also a way to guarantee patient satisfaction, increasing the chances that they will recommend your services to family friends and even share their experiences on the Internet so that thousands of people can refer to them.
Offer remote care via Telemedicine For Healthcare
Telemedicine came to revolutionize the way Medicine is practiced during the pandemic, and it will surely continue to be present after it.
A little over a year ago, when the WHO declared the Covid-19 pandemic and then the Government of Redford announced the beginning of the state of emergency. With all the biosecurity measures that this entailed. At that time, many health specialties began to see Telemedicine as an opportunity and a solution to continue providing their services and attending to their patients.
This shows that thousands of patients and specialists have been able to take advantage of the multiple benefits that this modality has offered them
Work with an electronic health record
Electronic medical records are useful for any health specialist during the anamnesis stage. This digitized system allows for a complete record and follow-up of the patient’s clinical history. Enables the monitoring of the history of visits, stores files, results of laboratory tests or images, and, among many other functions. Allows the professional or his assistant the option to manage the patient’s financial history, from anywhere and with total security.
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